Justmylook - Social Media Manager (Leeds)
Date Posted: Wednesday 19th March 2025
Date Expires: Sunday 20th April 2025
Justmylook is hiring a Social Media Manager.
Justmylook is one of the UK’s fastest growing beauty retailers. Since 2015, we have been fuelling the UK’s beauty obsession - one delivery at a time. As a family-run business, we take pride in being part of our customers’ journey towards self-expression and confidence. From salon-exclusive haircare ranges to on-trend cosmetics, we strive to be the ultimate destination for all things beauty.
We’re excited to announce an opportunity for an experienced Social Media Manager to lead our social team. Working closely with our Brand & Marketing Manager, you’ll ensure that our efforts align with Justmylook’s growth objectives by driving engagement and expanding our online presence. If you’re a creative strategist with a passion for social media and a love for beauty, this role is perfect for you!
Responsibilities:
- Develop and execute a multi-channel social media and influencer strategy to grow our social channels by enhancing brand awareness, driving engagement and boosting traffic/sales.
- Plan and manage a comprehensive content calendar aligned with pop culture trends, key moments and brand objectives to maximise audience engagement and channel growth.
- Lead influencer activity, including campaign planning, contracts and relationship management with influencers and agencies. Expand and nurture the network of partners while identifying opportunities for impactful collaborations.
- Monitor trends and platform algorithm changes to ensure content is optimised for maximum reach and relevance.
- Initiate and manage brand collaborations, partnerships, giveaways and customer/influencer events to amplify brand awareness, support key partnerships and increase engagement.
- Oversee social reporting and analysis, sharing actionable insights to refine strategies, exceed targets and improve campaign performance.
- Drive community management strategies to build meaningful connections, grow a loyal customer base and boost organic engagement.
- Manage and inspire the social team, ensuring cohesive content creation, scheduling and performance tracking. Provide mentorship and foster a collaborative, growth-focused environment.
- Collaborate across departments to align social media efforts with broader marketing initiatives including campaigns and launches.
Essential Skills & Requirements:
- Proven experience as a Social Media Manager managing accounts with a following of 100k+. Experience working in a fast-paced, creative environment, ideally within the beauty, fashion or lifestyle industry.
- Excellent understanding of platform-specific strategies, content trends and social algorithms across TikTok, Instagram, Facebook, Pinterest and emerging platforms.
- Hands on experience with influencer management, building strong partnerships with content creators.
- Analytical mindset with experience in social reporting, focusing on using social media to drive customer engagement, traffic and conversions and using insights to optimise strategies.
- Strong portfolio of work, showcasing expertise in content creation (still, video and written) for social platforms.
Salary: Competitive
Location: On site. Cleckheaton, West Yorkshire. 15 minutes outside of Leeds City Centre.
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