ALL PR AND MARKETING | ACCOUNT MANAGER | IN-HOUSE PR AND MARKETING | HOMES / LIFESTYLE
John Lewis - Senior Communications Officer
Date Posted: Wednesday 8th November 2023
Date Expires: Monday 13th November 2023
Our Purpose
Working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.
At a glance:
- Salary range - The budgeted salary range for this role is set at £42,200-£60,600
- Contract type - This position is a Permanent contract
- We know flexible working is important to you, and it is important to us too. The Partnership has adopted a blended working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The External Communications team aim for around 2 days a week in the office to connect, usually on a Tuesday and Thursday and on a more ad-hoc basis to attend key meetings or host media events
- Please note you will be part of an out of hours, on call team to deal with journalist enquiries. Managing reactive media enquiries and issues when on the rota across traditional and social media.
About the role:
- The External Communications team is responsible for all aspects of the external communications strategy for the Partnership and its two brands. Our clear ambition for communications: to be the conscience of the business and champion of the brands.
- This business purpose is brought to life through the role of communications and campaigning. With communications disciplines that work effectively with other business departments to ensure integration of communications across the company, working together for maximum impact.
- This is brought to life across multiple fronts, with a communications programme that leverages progressive business initiatives, builds celebratory feel-good moments, campaigns with passion from a position of strength, scale and responsibility, maintains a drumbeat of positive storytelling, and works hard to mitigate potential risks. Activity must continue to reach multiple audiences, amplifying and deepening customer marketing activity and messaging delivered above the line.
- As Senior Communications Officer you will plan and deliver multiple successful and proactive lifestyle campaigns alongside being the first line response to many incoming issues and opportunities in the team. Therefore you are required to work in a fast, busy and agile environment. Working closely with key internal stakeholders and the media is crucial in managing launches, features, opportunities and delivering successful PR and influencer campaigns, whilst maintaining fantastic media and influencer relationships.
Key responsibilities:
- Work with the Senior Comms Manager to plan and develop PR activity across the John Lewis brand and categories within the Department Store side of the business including Home, Fashion & Beauty as well as all customer facing activity and services.
- Collaborate across the business to ensure that we are telling a department store story and putting out the key category messages.
- Conceptualise, organise and deliver excellent media and influencer events with brilliant attention to detail
- Devise and deliver seasonal influencer campaigns to drive relevance, reputation and ROI.
- Maintain an informed opinion and up to date knowledge of the external industry that impacts upon us particularly in Fashion, Beauty and Home. Support strategic planning by gathering external insight to build a media picture . Use awareness to make informed decisions and suggestions about communications risks and opportunities.
- Creatively minded, able to come up with brilliant ideas for stories that can cut-through in a busy marketplace.
- Work with the Senior Manager to influence how John Lewis is perceived, identifying key knowledge of activity and driving success in these.
- Deliver an excellent, thorough and timely service to journalists in response to their enquiries and become a go to person for the media when responding to their queries
- Manage the process of each campaign from brief through to evaluation, through close collaboration with the team.
- Develop and maintain a network of external stakeholders including journalists, opinion formers, influencers and suppliers.
Essential skills you’ll need:
- Significant in-house or agency PR experience
- An established pool of lifestyle media and influencer relationships
- Experience creating and delivering PR and influencer campaigns and running events
- Experience writing and negotiating influencer contracts and evaluation metrics
- Experienced copywriter and confident in writing press releases
- Excellent attention to detail and ability to work at pace on multiple projects in a high pressured environment
Desirable skills you’ll have:
- Knowledge of products and trends across all categories (by categories we mean fashion, beauty and home)
- Experience using omniture and onclusive
- Excel skills and GPS trained
- Experience with VIP dressing
Benefits of the Partnership and the role:
- Hybrid Working.
- Full - time working holiday entitlement 25 days holiday, plus public and bank holidays
- Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
- Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
- You’ll get Partnership discount in store and online once you complete Probation. That’s 25% off in John Lewis & Partners (12% off electrical products) and 20% in Waitrose & Partners. You’ll also be able to nominate someone you live with to share your discount
- Simple cycle to work support scheme
- We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them
Apply here
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