ACCOUNT EXECUTIVE JOB DESCRIPTION - instinct

This is a junior role for someone starting out in their Consumer PR career who wants to join a young and close-knit team working across campaign, press office and influencer client work and gaining skills and knowledge of how to achieve effective media coverage. Based in Farringdon, we are a 13 year old independent agency working on big brands such as Disney, QVC, Betty Crocker, White Stuff and more.

The day-to-day:

• Writing: You will be a strong writer, comfortable drafting press releases, news stories, content and product pieces for media.
• Pitching: You will pitch press releases, products and feature ideas to national, regional and lifestyle journalists, among others, across print, broadcast and online
• Respond to inbound requests, phone calls and emails from journalists
• Briefings: Regularly attend press briefings and meetings with key journalists in person. These will often be alongside other team members
• Monitor coverage and report results to the wider team and clients
• Attend client events. Sometimes these will be outside of normal office hours
• Reporting: Compile regular coverage reports and evaluations for clients
• Creative: Actively contribute to internal and client brainstorms with fresh ideas for PR campaigns

Key responsibilities:

• Maintain positive media relationships and be the day-to-day media point of contact
• Proactive media relations daily, taking responsibility for fulfilling media requests in a timely fashion, maintaining media relationships, securing coverage and guests for events, delivering client KPIs, etc.
• Attend media interviews with clients’ spokespeople or talent
• Draft all press materials, media lists, pitches, reports, etc.
• Provide support for agency new business pitches
• Identify new business opportunities, where appropriate
• Attend new business pitches and present accordingly

Key skills:

• English language fluency: You need to have excellent written and spoken English with diligent attention to detail
• Copywriting skills: You need to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging releases and copy
• Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to be able to organise information in a succinct and interesting way to capture their attention. You must have the confidence to pick up the phone and speak to clients and media and maintain a positive, friendly and professional tone.
• Possess a positive attitude, passion for media and PR, grace under pressure and ability to work in a fast-paced environment. You need to be confident enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection
• Strong interpersonal skills: A keen networker and adept at building relationships with key influencers and clients. Whether it’s over the phone, by email or in person, instinct is about people first and foremost. You will be approachable, friendly and empathetic with colleagues, clients and with the media
• Time management: You will often be working to tight media deadlines, as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality
• Be a trend setter, stay on top of the news and always be relevant.

What you get in return:

• The opportunity to work in a close-knit team of Consumer and Lifestyle PRs on household name brands, such as White Stuff, QVC, PRUK and Feld Entertainment (Disney On Ice and Monster Jam), amongst others.
• Dedicated training and professional development programme
• The starting salary is £25,000 p/a 

Qualifications:

• An undergraduate degree is preferred, such as PR, journalism or English Literature

Relevant experience:

• Prior work experience or PR assistant experience in a PR agency, press office or fast-paced media environment is preferable.

No recruitment agencies

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