JOB DESCRIPTION: ACCOUNT EXECUTIVE

ABOUT HALPERN

If you want to future proof your career in PR, Comms and Influencer Marketing then Halpern is the agency for you. We are an entrepreneurial, mid-size agency with a tenacious start-up approach, which is coupled with having the stability of being minority owned by WPP, the worlds largest network of global advertisers. We are also partners in The&Partnership – a global group of ambitious agencies designed to help comms move at the speed of life. From creative, to strategy, experiential, production, social and paid media, joining the Halpern team will give you unrivalled access to our partner agencies and unlimited learning opportunities across the full marketing mix.

But that’s not all. Our enviable client portfolio spans global innovators, culturally relevant trendsetters and purpose-led brands which demand change and action. We are proud to be partners with Google, Co-op and Five Guys to name just a few.

And it doesn’t end there. We know now more than ever the importance of looking after our people and building an agency which the team are proud of and enjoy. Our ever-expanding employee benefits package includes multiple work/life balance perks, private medical care and a generous family policy care package too (see attached). We also have an in-house Learning & Development Coach on permanent staff who oversees our extensive bespoke staff training plan. Covering all levels from entry level practitioner skills to advanced senior team members, our curriculum covers resilience, building high performance teams, writing skills, presentation workshops, time management, creativity, line management and more, and this year alone we’ve delivered over 250 hours’ worth of training.

We are committed to promoting diversity, equity and inclusion through our recruitment process and welcome applicants of all backgrounds. We have set up a number of DE&I initiatives across the network over the last decade which include:

• Unite! – aiming to improve the representation and experience of LGBTQ+ people across our business and WPP’s global network, build better futures for our people and our clients and take responsibility for our industry and its influence
• #AdlandCommits – we have committed to promoting true racial equality across our business, signing up to the #AdlandCommits pledge and building these commitments into our diversity, equality and inclusion strategy; as well as into our business planning and performance metrics
• The Collective – promoting smart ways of working that enable everyone to be successful whoever they are and wherever they’re from. The Collective currently represents the following pillars: ethnic diversity, gender, LGBTQ+ and neurodiversity
• Girls On Tour – a team of our creatives who tour universities and schools across the UK to inspire young creatives to start a career in advertising - and promote access to the industry to young female creative talent
• Ambitious About Autism – we’ve partnered with Ambitious About Autism for their intern programme, diversifying our intake of employees and creating an inclusive environment for neurodiverse people. Alongside this, we also have a number of Neurodiversity champions, who have completed neurodiversity training and work with our recruitment and management teams to improve hiring and development processes

So if you think you’ve got what it takes to join our high performance team then drop us a line and send your CV.

ACCOUNT EXECUTIVE RESPONSIBILITIES

Key Personal Attributes:

• A diligent and detailed approach to all tasks set
• The ability and confidence to use your initiative and problem solve
• Pro-actively develop your skill set, your understanding of PR and of your clients
• Demonstrate creativity within your team and to your clients
• A keen interest in current affairs and able to take an educated point of view on news stories that relevant to your clients
• Excellent listening skills
• Strong organisational skills
• A positive and ‘can-do’ attitude

Media Results:

• Continuously build/grow/develop your media and influencer contacts, aim to have a strong database of 20 go-to contacts
• Attend media appointments with senior members of your team and the rest of the agency
• Confidently call and pitch in to journalists & bloggers
• Develop an appropriate tone and style of email correspondence to follow up you pitch calls
• Ensure that you are securing consistent, quality coverage across all accounts to hit KPIs
• Read a range of magazines and newspapers on a daily/weekly/monthly basis to increase your knowledge of key issues, find articles of interest and discussion points for your clients
• Share appropriate news stories with the relevant person, team or with the wider agency
• Take the lead in drafting creative mailers, share with your team and then once approved send out and follow up
• Ensure all trackers and databases are updated in a timely manner, including your team media database, press lists and press tracker

Client Services:

• Ensure that all coverage reports are sent to the client ahead of each deadline
• Understand your clients’ individual PR objectives, their brand, their market, competitors and individual products
• Accurately draft eloquent and factual press releases that fulfil the brief for each client
• Ahead of client meetings ensure that progress reports and any additional specific information is prepared and distributed to the relevant team members
• Attend client meetings and conference calls where appropriate, ensure that any actions from the meetings are recorded and circulated to the team after the meeting
• Be the first point of contact for your junior clients, responding to any emails and calls in an appropriate and timely manner
• Take a key role in coordinating client events, including; supplier cost comparisons; venue research; and all event preparation
• Update your team/client on the progress of your work in a timely manner, flagging any concerns in ample time to make sure that all deadlines are hit

Financial Results:

• Develop a basic understanding and awareness of client budgets
• Ensure all relevant costs have a PO associated to it in Adserve prior to invoices being issued
• Ensure your manager signs off all supplier activity and provide them with justification and breakdown where necessary

Team and Self Management:

• Contribute relevant, varied and valuable ideas in creative brainstorms
• Keep your managers, and wider team if necessary, regularly updated on your workload and deadlines
• Develop the ability to effectively multitask
• Set out daily/weekly ‘to-do’ lists and ensure that we your tasks are prioritised correctly
• Effectively manage any interns to ensure their time is used in the most productive way to benefit the team
• Record your hours accurately and update accordingly each week

Additional:

• Ensure that all team folders on the servers are kept updated – archive and delete when necessary
• General administrative tasks – scanning, filing, keeping track of samples, disposing of confidential information
• Ensure you have good use of IT and software

No recruitment agencies

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