Working closely with the team and supporting the team & Directors in implementing an integrated PR communication strategy, comprising of traditional and digital media relations, with a key focus on influencer outreach. 

Please note: Role and responsibilities will vary with level of experience. 

Main responsibilities and duties include but are not limited to:

• Proactively creates and manages influential client and media relationships
• Guardianship over clients, ensuring:
  • Forward client planning
  • Suggestions for ways to help the brands drive share of voice and sales based on their key target demographics 
• Attend and plan key client events as required (when events are allowed again)
• Satisfies the clients’ briefs, by developing PR objectives that show strategic thinking and innovative angles to get the best possible results
• Keep abreast of latest trends in marketing, retail and online to ensure AE/SAE/AM is constantly up to date and delivering sound advice to clients
• Maintain, meet with and keep abreast of contacts across all key lifestyle and fashion media 
• Press release writing, targeted to relevant press audiences (i.e. trade vs consumer) as required
• Responsible for delivering client projects and briefs to budget and on time
• Creates quantifiable and visually strong content and proposals, applying excellent writing skills within each proposal, fulfilling the brief to a high standard and out-of-the-box thinking, including social media and proposals

Skills and Experience:

• Experience managing small teams (For SAE/AM role)
• Experience working directly with clients
• Must have fashion and lifestyle brand experience and an understanding of the industry
• Luxury experience a plus
• Must have a comprehensive list of contacts within the fashion and lifestyle sector (UK focus in particular)
• Agency experience a plus but not a requirement
• A positive, can do attitude
• Proven ability to understand and deliver on luxury and mainstream brand strategies
• a good understanding of market research and analysis
• Excellent event planning and management skills, including delivering projects within budget

Professional experience and skills

• A can do, solutions oriented attitude and critical thinking
• Attention to detail, diligent, driven and results focused with a proactive approach and strong work ethic
• Abreast of current affairs with thorough knowledge of media, print and broadcast 
• Exceptional media relations skills, traditional and digital PR know-how and creativity to develop engaging story angles and drive newsworthy coverage
• Highly organised with the ability to monitor critical paths, managing information flow and communication as appropriate=
• Passionate about communications, fashion and luxury with the confidence and strategic insight to engage with clients and inspire first class results

Package details

• Full time, permanent position
• Attractive salary, depending on experience
• Discretionary bonus based on achieving targets
• Big potential for growth

Location: 116 Great Portland Street London W1W 6PJ, UK
Start Date: ASAP

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