Graff - PR & Marketing Executive
Date Posted: Monday 23rd October 2023
Date Expires: Friday 24th November 2023
A world-class luxury house with international reach, working in a fast-paced department, this is an exciting opportunity to join a market-leading jewellery brand during a time of significant development and growth.
Positioned in the Global Marketing HQ, the PR & Marketing Executive will facilitate the productivity and efficiency of the Marketing & PR department with a breadth of responsibilities across Marketing & PR, office logistics and general press office support.
ABOUT THE ROLE:
PR & Marketing:
- Projects | support on creation of seasonal press days, talent and influencer dressings and special projects such as auctions and events, overseeing logistics and liaison with key stakeholders.
- Product Requests & Photoshoots | liaise with agencies and global teams to suggest appropriate product for PR shoots and arrange photoshoot logistics, including stock and security. Attend editorial photoshoots to supervise the movement and handling of product.
- PR Materials | assist in the creation of PR collateral and support PR teams with product credit requests and image requests for editorial stories.
- Editorial Coverage | collate, scan and file editorial coverage. Manage newspapers and magazines in the press office and ensure all titles have been checked, scanned and delivered to key stakeholders where appropriate.
- Reports | collate monthly global PR Report, PR Synopses and Advertising vs Editorial report. Pull monthly DMR numbers and reports to track Graff’s position within each market and against key competitors. Collation of PR reports following key activations or launches.
- Research | research industry trends and competitors, highlight opportunities and share ideas for brand moments.
- Mailing Lists | maintain media contact lists and build relationships with key media outlets.
Marketing & PR Office Administration:
- Global CMO | work closely with the Global CMO, manage Outlook and meeting schedule, arrange transport and reservations, and ad-hoc requests as needed.
- Expenses | manage CMO and Department corporate credit card expenses.
- Storage and Shipping | coordinate storage of marketing collateral and shipment of marketing materials to stores and offices worldwide. Liaise with Warehouse Manager as needed.
- Department Support | manage local couriers and FedEx of materials, oversee logistics of direct mail outs, liaising with the distribution house. Maintain organisation of the Marketing & PR office, including filing of marketing materials, such as test prints, adverts, magazines etc.
- Fragrance | manage fragrance distribution to markets, liaising with regional teams and the fragrance distributors to facilitate orders, replenishments and delivery.
- Stationery | manage stationery orders from global and regional teams, liaising with the printer to deliver materials as required. Ensure the central stationery stock is well maintained.
QUALIFICATIONS AND REQUIREMENTS:
- Excellent organisation, time management skills and attention to detail.
- Strong communication skills, both written and verbal.
- A strong passion and interest in the luxury goods and jewellery space, with a good eye for detail and a strong sense of brand.
- Proficient with Outlook and Microsoft software, particularly Excel, Word, PowerPoint.
- Minimum 1-2 years’ experience in a fast-paced agency or luxury brand environment.
ABOUT GRAFF:
For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.
OUR HISTORY:
Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff as CEO. To this day, the journey of every jewel is overseen by a member of the Graff family with passion, experience and uncompromising attention to detail at every stage. With over 60 store worldwide, Graff has ambitiously grown from its foundation in the UK to achieve a global presence.
IMPORTANT STONES:
Throughout its rich history, Graff has become the world leader for diamonds of rarity, magnitude and distinction. Perhaps most notably, the House has dominated the list of historical and important rough diamonds discovered, cut and polished this century. Some of those exceptional diamonds include the 302.37 carat Graff Lesedi La Rona, the largest highest colour, highest clarity diamond ever certified by the GIA and the world’s largest square emerald cut diamond, The Graff Venus, The Lesotho Promise, The Delaire Sunrise, The Wittelsbach-Graff, The Graff Perfection, The Graff Pink and The Golden Empress.
THE MOST FABULOUS JEWELS IN THE WORLD:
Our Unique High Jewels are designed and crafted in our London atelier, where our master craftsmen employ stone-led design techniques to emphasise the beauty of each individual stone. This highly-personalised approach extends to our bridal jewellery, with Graff engagement ring collections featuring unique settings that celebrate each and every diamond.
GRAFF LUXURY WATCHES:
Our luxury watch division combines imaginative design and exceptional Swiss engineering to create captivating watch collections and bespoke timepieces. The development of cutting-edge complications, patented diamond settings and stylish design features are the keystones of Graff Luxury Watches, affirming our reputation for peerless quality and innovation within both horological and jewellery spheres.
Job Title: PR & Marketing Executive
Reporting Line: Global CMO
Start Date: Immediate
Contract: Fulltime, permanent
Location: HQ Marketing & PR office, Mayfair
No recruitment agencies
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