Gisou - Senior Manager of Global Communications (Amsterdam-based)
Date Posted: Wednesday 28th June 2023
Date Expires: Saturday 29th July 2023
ABOUT US
Gisou is born out of a passion for bees, haircare and natural beauty. Based on a six-generation beekeeping heritage, each Gisou product is inspired by and made with the finest, sustainably sourced ingredients from our very own Mirsalehi Bee Garden. With this method, our founder Negin and her father continue the family tradition of beekeeping. Our hair care and complexion products harness the transformative benefits of Mirsalehi Honey and rich botanical sources, selected to enhance ones natural beauty.
We are committed to a bee-friendly & sustainable production method that puts the Mirsalehi Honey Bees first, not only for the sake of the bees, but the greater ecosystem as well. In the upcoming years, we intend to continue to develop high-quality honey infused beauty products as we develop a globally renowned label and raise awareness about the importance of a healthy bee population.
We have been experiencing double digital growth YoY and have established ourselves as a leading hair care line across our global retailers such as Sephora, Selfridges, Mecca, and Harrods. We are currently available in over 40 countries and are on an explosive journey of growth as we launch in new markets, open additional channels and focus on building our team internationally.
Our team is the heart of our business, without an incredible team we would not be where we are today and where we dream to go tomorrow. Being a part of Gisou is for those who are passionate, ambitious, hard working, agile and approachable. Join us on this epic journey!
ABOUT THE ROLE
As the Senior Manager of Global Communications at Gisou you will support the Communications Director to develop and execute a best-in-class influencer marketing and press strategy across our priority markets Globally, to boost Gisous market share and brand awareness around the globe. As a Social media native brand, this is a pivotal role at Gisou, ensuring a centre of excellence is upheld as well as ensuring the channel is set for global scale and remains ahead of the curve. This is a role for someone who is a natural at building connections, has a creative flair and is at the forefront of trends a storyteller who lives and breathes social media.
The ideal candidate will understand local market complexities and have a deep understanding for how to unlock success and advocacy with different audiences, to create deeper advocacy and engagement within Gisou's diverse community of followers. As a brand that has been built by an incredible influencer, the perfection in the execution is key.
INFLUENCER MARKETING RESPONSIBILITIES
- Partner closely with the Communications Director to develop and implement the Influencer Marketing Strategy, with the ultimate goal of increasing brand equity and awareness and commercial growth
- Support growth in Gisous priority markets by creating local-specific strategies, growing advocacy by market with target audiences across all platforms, supporting our retail partners and owned channels
- Support the execution of best-in-class events and activations, gifting and partnerships
- Leverage data and insights from our platform partners to ensure we are constantly evolving our strategy to reach new audiences and consumers
- Develop budget definition and responsibly manage and control associated costs and resources
- Work cross functionally with the Marketing, Social, Digital, Trade and Creative teams on launches and activations to ensure flawless execution
- Manage Affiliate programs with E-Commerce Team
- Manage influencer partnerships including sponsored content, partnership programs, brand endorsements and digital social promotions
- Alongside the creative, social team, and marketing Team develop campaigns grounded in a strategic approach by gathering audience, market and business insights, using a variety of tools & social insights platforms
- Develop KPI frameworks which meet business goals
- Foster a positive, constructive, and communicative community that feels heard and appreciated
- Work with our agency partners to drive exceptional results
PR RESPONSIBILITIES:
- Partner closely with the Communications Director to develop, implement the PR and brand partnerships strategy globally and for our priority markets, identifying the right partners to help us realize our goals each year, aligned to the marketing calendar
- Work closely with our retail partners to ensure maximum exposure and opportunities are secured for Gisou
- As the day-to-day contact for our PR Agencies, provide monthly briefings aligned with overarching KPIs
- Support and challenge our agency partners to continually look for new angles for brand storytelling, interview, and feature placements, with the ultimate goal of doubling our exposure year-on-year and finding best-in-class opportunities to tell the story of Gisou to different audiences
- Work with the community, internal stakeholders, and leadership to deliver valuable customer and business insights with brand partnerships
WE ARE LOOKING FOR:
- Bachelors Degree / level thinking
- Over 10 years in communication
- Strong cross-functional coordination and leadership skills
- Deep understanding of 18-40 audience
- Familiarity with the latest community management, influencer strategies and tactics
- Ability to be self-directed and operate in an entrepreneurial environment that can be fast paced, dynamic and demanding
- Curious and passionate about beauty
- Experience using influencer marketing measurement and reporting tools (Tribe Dynamics, Dash Hudson)
- Ability to work well under pressure and meet deadlines
- Highly detailed with strong organizational and analytical skills
- Proficient computer knowledge: Microsoft Office, Word, Excel, PowerPoint, Outlook, etc.
- Excellent oral and written communication skills.
- Strong English mandatory
- The ability to think big picture, but also drill down to the details, planning, facilitation, problem analysis/solving, decision making, solution-oriented
- The ability to be creative, business savvy, innovative, intuitive, and open-minded
WHAT WE OFFER
The opportunity to be part of an ambitious, fun and dynamic team, with a pleasant informal & international working atmosphere and regular fun team activities and drinks. Our team wellbeing is super important to us, therefore we offer fitness membership via Onefit, and mental health support via OpenUp to all our employees. Gisou is a fast growing and disruptive beauty company that offers huge opportunities for personal development and growth.
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