ghd - Social Media Executive
Date Posted: Wednesday 20th July 2022
Date Expires: Sunday 21st August 2022
WHO ARE WE?
ghd is a truly iconic British brand, founded in 2001 by 3 British hairdressers from Yorkshire. With the respect and loyalty of an army of devoted stylists, ghd quickly developed a cult-like status nationwide. A monthly trip to the salon was no longer the only way to have a good hair day - this could be achieved every day!
ghd is a premium brand loved by stylists and consumers, loved by press, and loved by the people that work for the brand! Our increasing focus on driving innovation and our mission to create “good hair days” everyday sets us apart from our competitors - with our strong focus on tech combined with a strong beauty proposition – we have the best of both!
ABOUT THIS ROLE
Reporting to the UK Social Media Manager, the UK Social Media Executive will be a social media fanatic who is both passionate, and beauty obsessed. They will be a critical support in the day-to-day delivery and execution on the UK Social Media Strategy, cascading our unique tone of voice throughout our UK social channels.
This role will directly contribute to profitable growth & the delivery of financial targets for the UK and Ireland.
‘’UK and Ireland’’ is the largest and most developed markets for ghd. It is a critical territory for the sustainability of the brand at a global level. Consequently, the UK Social Media Executive will play a key role in supporting in the execution of ‘internet breaking’ social content for the UK.
JOB ROLE AND RESPONSIBILITIES
- Role model and champion the 5Cs framework, be Collaborative, Creative, Courageous, Connected, Committed
- Foster a culture of creativity and excellence
- Own the ghd UK social media content calendars- Instagram, Facebook, Tik Tok, YouTube & Twitter, maintaining daily activity across all social platforms
- Social copywriting
- Remain reactive to changes and unplanned content such as global events, press coverage, user generated content and influencer posts
- Create and implement social specific campaigns that increase brand engagement
- Implement key tactics to increase platform performance across followers, reach and engagement
- Monitor analytics for UK social media channels to create social media reports
- Investigate and research new social media tools, emerging platforms, social trends and competitors
- Assist in community management and engaging with relevant social accounts
- Seek out relevant brand partnerships and collaborative social opportunities (e.g social competitions, live events)
- Own the Facebook shop
- Help build and manage the social content library, working closely with wider teams to ensure content and comms are cascaded
- Assist in planning and attend ghd content shoots and events to capture social content
KEY SKILLS & ATTRIBUTES
- Minimum of 1-2 years in a similar role
- Strong written communication and proof-reading skills.
- Creative mindset with the ability to report on and analyse key figures and stats
- Strong knowledge and passion for social media and all things hair, with the ability to monitor social algorithms and changes, trends and opportunities
- Proficiency skills with Photoshop and some video editing skills
- Proficiency with social software’s i.e Emplifi, Facebook shop and scheduling tools
- Self-motivated, passionate, empathetic individual with a positive attitude, “can do” approach and entrepreneurial growth and ‘anything is possible’ mindset
- Resilience and Agile to the dynamic nature of the ever-changing market and business needs
- Strong organisational skills, an eye for detail and ability to juggle multiple projects and ability to multitask under pressure in a fast-paced environment
- Demonstrate ownership and accountability, can give examples of taking measured risks to achieve results
- Enthusiastic, energetic outgoing, determined to win and a passion for social media, and all things hair
- Act with transparency and integrity
- Create a climate of inclusion and diversity
- Actively live and breathe the ghd brand
- UK based with the ability to travel to UK/ROI without restrictions
No recruitment agencies
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