You will be responsible for:

We are looking for a driven and enthusiastic PR Executive to join our in-house PR team to hit the ground running and generate maximum media coverage for F&F clothing.
You will work on campaigns that highlight key brand messages, writing engaging and informative press releases and creating exciting PR mailers and event management. You will be responsible for print, digital and social coverage for brand activations. A PR background and strong contacts within the fashion industry would be a real bonus.
Whilst specific responsibilities will be dependent upon the changing needs of the Tesco business, the following provides an overview of the role’s key responsibilities and measures:

• Building relationships with key fashion press & stylists
• Securing PR coverage across target media titles
• Press release writing
• Pitching key fashion F&F stories to editors
• Developing PR strategies for seasonal launches and key brand activations
• Work with media houses to create and deliver impactful PR sponsorships
• Helping with the management of the PR budget, including raising POs
• Develop and nurture relationships with celebrities & influencers through gifting programme
• PR coverage monitoring and reporting
• Assisting in planning and execution of all PR/ influencer events
• Organise sample management for press office
• Work collaboratively with Social team to ensure all influencer content is maximised through PR channels.
• Support global teams with PR events, samples and press office collateral requirements

You will need:

• Excellent verbal and written communication skills
• Influencing and stakeholder management
• Evidence of a strong network of media and influencer contacts
• Proactive attitude to generating press coverage
• Excellent organisational and administrative skills
• A solid understanding of the digital channels (even better, you’ll have experience working with them)
• Bachelor’s degree or demonstrable experience; an advanced degree or industry qualification would be a plus.

Personal:

• Flexibility, ability to plan and organise, responsiveness, creativity as well as a self-starter 
• A true team player is essential and a genuine desire to talk to and work alongside others to get the job done
• Able to build solid working relationships with peers and senior leadership.
• Someone with an inquisitive mind who’s motivated and always wants to do the right thing for our customers
• Ability to demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation.
• Comfortable with ambiguity
• Driven and proactive. Ability to drive projects forward using initiative.
• Adaptable. From time to time, you may be asked to work on campaign communications outside of the PR channel; so you’ll relish the opportunity to learn new things

This role could be a great fit for a PR executive looking for an exciting new challenge – or an account manager in a fashion or lifestyle PR agency looking for an in-house role.

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