The Travel Retail Worldwide Communications team supports all communications - including Corporate, Consumer PR, Social Media and Internal Communications - for The Estée Lauder Companies’ more than 25 prestige beauty, skincare, fragrance and hair care brands within the Travel Retail channel.

In this role, the Executive, Communications, Travel Retail EMA will support Consumer PR and Influencer communications for the Europe, Middle East and Africa (EMEA) region with a focus on engaging the traveling consumer through online consumer media as well as influencers. The Executive will focus on growing influencer partnerships and maintaining day-to-day influencer relations to generate earned media for our brands within the travel/beauty space.

Partnering with TR EMA brands, the Executive will leverage the TR influencer network and source new relevant influencers and bloggers to develop content and activations tailored to key TR campaigns. Leveraging their experience across brands within the portfolio, they will also act as a guide to the brands to share best working practices to achieve brand’s consumer engagement goals.

In addition, they will support media relations for target digital and print consumer travel publications through press release distribution, sample services and clipping tracking.

Responsibilities

• Act as a daily point of contact for Travel Retail’s network of influencers and bloggers in EMA, keeping them engaged with the latest launches and activations within the channel
• Support Influencer activations within the region including influencer identification, content briefing, contracts and monitoring content
• Stay on top of key tastemakers and media partners ensuring talent propositions are in line with the Company's commitment to Inclusion, Diversity and Equity
• Support virtual selling initiatives partnering closely with key retailers
• Track influencer activity using Corporate measurement tools and metrics to ensure a results oriented ROI
• Coordinate and execute influencer engagement for key brand events both within the region and for global press trips
• Support with press release distribution to relevant online consumer travel publications and travel bloggers
• Track and clip all press engagement following Corporate guidelines to ensure clear ROI for brands
• Manage day-to-day interaction with outside agencies, vendors and partners for activations and campaigns
• Produce end of campaign reports highlighting key learnings from the campaigns and present them back to our brand partners
• Generate monthly influencer tracking reports for brands and the region
• Coordinate sampling with brand and agencies to support content generation
• Manage and track budgets for influencer activations including oversight of POs, supplier management and quotations and invoicing
• Stay up to date with social media trends and developments relevant to Travel Retail, sharing key updates with wider IM and marketing team
• Partner with digital team to ensure communication is fully integrated across our 360 marketing campaigns

Qualifications

• Excellent presentation skills
• Excellent written and verbal English-language communications skills
• Experience engaging with influencers and media to build relationships on behalf of brands
• Comfortable sharing brand stories and messages with influencers to co-create compelling digital content
• Passion for social and digital media, with a strong interest in leveraging influencers to create tangible business value
• Experience working across multi-language regions with a passion for the travel space
• Organized, detail-oriented and able to manage multiple task simultaneously
• Strong team player with ability to connect with stakeholders internally and externally
• Minimum Education Level Bachelor's Degree

No recruitment agencies

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