Position Overview:

• Support Communications team in planning and executing strategies, product launches, events (virtual and in person), press and digital activations that are aligned with the overall business objectives for both Estée Lauder & AERIN Beauty 
• Assist in the operation of the press office, supporting in increasing the awareness and relevance of Estée Lauder & AERIN Beauty by driving EMV through editorial coverage across all forms of media, with a strong focus on digital and influencer 
• Support Communications Manager in execution of key social selling activations on Estée Lauder UK digital and social channels 
• Support brand charity and sustainability initiatives  

Daily

• Responsible for tracking, saving and monitoring all coverage (print, digital and influencer) and saving down media clippings 
• Responsible for saving all social coverage referring to Tribe Dynamics   
• Monitor influencer coverage and support Communications Manager with campaign reporting
• Ownership of media and Influencer database 
• Ownership of relationships with micro-influencers and emerging talent 
• Alert Consumer Engagement team of relevant industry news/ competitor insights 
• Continuously monitor UGC from influencers and micro-influencers fan community, engaging and selecting key posts for approval and inclusion in the UK Social Content Calendar

Weekly

• Weekly coverage report to be shared with brand every Monday 
• Internal communications updates via Workplace 
• Place regular FOC orders, keeping within budget
• Prepare for weekly Communications meetings and ensure the following documents are updated and presented:
  • Action sheet 
  • Mailout schedule for new launches
  • Press lists for mailouts
  • Forthcoming coverage charts 
  • Media/Influencer meeting tracker 

Internal

Global Reporting

• Ensure global coverage reports are shared by deadline 

Corporate Reporting

• Support Assistant Communications Manager with corporate requests utilising media and Influencer monitoring tools 

Marketing 

• Liaise with team regarding market samples 
• Manage all market sample forecasting  
• Ensure tracking document is updated 

Budget

• Raise POs and input them into the PO tracker 
• Manage new vendor requests

Charity

• Support Estée Lauder Charity initiatives 
• Elevate charity requests to corporate communications

Pro Team

• Work closely with Education team on coordination of Pro Team and Pro Team calendar  
• Support with coordination of Pro Team for events, shoots and VIP appointments

Ongoing  

• Own and update following documents:
  • Mailout schedule
  • PR Calendar
  • Awards chart
  • Media/ influencer database 

Responsibilities

• Liaise with key suppliers i.e. Tribe Dynamics, Launch Metrics, Corq etc. 
• Coordinate mail out schedule and ensure sufficient stock 
• Check and format press materials to drive editorial coverage. Work with Global Communications to ensure these are received to meet media lead times  
• Support on product launches and events                
• Involvement in brainstorms, promotional ideas and influencer identification     
• Be confident in suggesting new story angles and press coverage/ influencer partnership opportunities, creative mailers etc. 
• Take ownership of regional media/ influencer database and relationships and support with any visits to key regions e.g. Dublin  
• Support with retail activations lead by Communications such as virtual & in-store events, pop-ups and Influencer partnerships 
• Support with campaign reporting for Earned Media and also Influencer partnerships 

Key Elements For Success:

• Must have at least 1+ years PR/Communications experience
• Understanding of the Influencer landscape 
• Highly organised and have extreme attention to detail
• An enthusiastic team player
• Agile and adaptable 
• Ability to prioritise a busy workload
• Proactivity
• Excellent communication skills – both verbal and written
• Strong presentations skills
• Should demonstrate a passion for the cosmetic business and, understand Estée lauder’s philosophy and point of difference

No recruitment agencies

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