Position Overview:

• Support Communications, Influencer & Social Content Manager planning and executing strategies, product launches, events, press and digital activations that are aligned with the overall business objectives
• Promote the brand and its products by generating editorial coverage across all forms of media, with a strong focus on digital 
• Develop and manage influencer marketing activations from start to finish 
• Maintain project budgets
• Be the key contact for Breast Cancer Awareness Campaign and support with other brand charity and sustainability initiatives 

Primary Responsibilities:

Support Communications team in planning and executing strategies, product launches, events, press and digital activations that are aligned with the overall business objectives

• Oversee event planning and organisation and manage critical timings and roles and responsibilities 
• Negotiate with suppliers to support the department needs 
• Work with all functions to ensure 360-degree launches that are strategically aligned across brand teams
• Coach and develop Communications Assistant

Promote the brand and its products by generating editorial coverage across all forms of media with an overall objective to drive EMV 

• Work with team to pitch story and creative content ideas to press and influencers to drive EMV and share of voice 
• Foster and manage relationships with editors, influencers and makeup artists
• Schedule regular meetings with key media and influencers
• Consistently deliver on media coverage, influencer engagement and content goals that build equity and awareness for the brand 
• Identify disruptive opportunities to partner with relevant influencers and like-minded brands
• Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments
• Use corporate tools (Tribe Dynamics & Launch Metrics) to strategical seek ways in which to drive EMV across all categories (Makeup, Fragrance & Skincare)

Develop and manage influencer marketing activations from start to finish 

• Research and approach appropriate influencers to be part of key campaigns 
• Work with digital team and media agency to leverage influencer content across paid media to maximise results 
• Work with Communications Manager and Assistant Digital Marketing Manager drive Influencer affiliate program
• Support Communications Manager in execution of key social selling activations on Estée Lauder UK digital and social channels identifying key talent to drive brand credibility

Drive a digital focus to support our owned e-commerce channel, affiliate program

• Pull together content briefs and negotiate on costs and contracts 
• Pull together the post analysis report considering key business KPI’s 

Maintain project budgets

• Create and maintain a balanced budget for special projects and events

General:

• Act as main point of contact for media and influencer monitoring agencies oversee the results reporting process
• Develop post-campaign reports to share with global teams and executives
• Manage Hot Off the Press coverage announcements to internal executives
• Present at brand conferences and press / influencer events as necessary
• Prepare efficient agendas for weekly department status meetings 

Key Elements For Success:

• Must have at least 4+ years PR/Communications experience
• Strong and established Influencer and media relationships
• Exemplary capabilities within the digital and social media beauty landscape
• Creative but also results-driven
• Highly organised and have extreme attention to detail
• An enthusiastic team player
• Agile and adaptable 
• Ability to prioritise a busy workload
• Proactivity
• Excellent communication skills – both verbal and written
• Experience in event or launch planning
• Strong presentations skills
• Should demonstrate a passion for the cosmetic business and in particular, understand the Estée Lauder philosophy and point of difference
• Experience across all categories is preferable – Fragrance, Skincare & Makeup

No recruitment agencies

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