Elemis - UK Retail Spa and Salon Marketing Executive
Date Posted: Wednesday 18th August 2021
Date Expires: Sunday 19th September 2021
Who are we?
We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 45 countries, we believe in ‘truth in beauty’.
Are you passionate about Beauty?
The Impact you will have:
You will support the Senior Retail and Spa/Salon Marketing Manager, on the take-to-market animation of the UK Marketing calendar for Retail (Store and Online) Spa and Salon and ELEMIS’ flagship, The House of ELEMIS, in-line with the Global Marketing strategy, to drive commercial and brand KPI’s in the UK home market for these channels.
Day-to-day activities include:
- Work with the Senior Retail and Spa/Salon Marketing Manager to build and deliver the Retail, Spa/Salon and The House of ELEMIS annual Marketing calendars, in-line with UK departmental KPIs – drive footfall/traffic, increase AOV and basket size, acquire new names via CRM and build ongoing customer loyalty, across Retail/Spa/Salon doors and increasingly across the digital landscape.
- Channel Marketing: Adapt the Global marketing calendar to maximise UK sales opportunities, drive customer retention and customer service excellence, increase AOV and develop customer acquisition programmes. Success will be measured through overall consumer engagement, sales and Brand KPIs in the UK Retail, Spa/Salon and The House of ELEMIS channels.
- Assist in the creation of bespoke NPD, Core Product and Treatment/Services marketing plans to support the business objectives for each of ELEMIS’s Third Party partners, plus leverage our flagship spa, The House of ELEMIS, as the ultimate home of the ELEMIS brand and face-to-face experiences.
- Digital & CRM: Drive retail CRM and digital programmes for client retention and targeted client and new name acquisition working closely with the CRM and digital teams.
- Email: Build robust CRM email communication plan to effectively engage and drive behaviours of existing and newly acquired names, with strong email programme created for each channel, in line with key commercial and B2B objectives.
- Omni-channel acquisition: Work with teams to ensure maximum PR, digital and social coverage for product and treatment marketing campaigns and to build client acquisition through bespoke marketing and sampling campaigns.
- Liaise with the Sales and Field teams to execute the marketing plan to support Retailer national GWP, and retailer channel promotions, plus deliver pre-Christmas sell-through for Q3 seasonal campaign.
- Ensure that all activation packs and sales tool kits for core, NPD and regular promotional activity, are activated across channels, on time, in budget, ensuring delivery of all promotional materials.
- Assist in the creation of channel presentations for all Retail, Spa/Salon and The House of ELEMIS strategy meetings.
- Execute all local marketing activity for store openings, local ad-hoc requests, plus present learnings across top doors for ongoing improvement.
- Keep abreast of key competitor launches, GWP and marketing activities to ensure we are at the forefront of competitive intelligence and communicate this internally.
The skills you have:
- Educated to degree level, preferably Marketing or Business orientated
- Previous experience working with similar or premium brands
- Experience within Beauty or Skincare industry would be advantageous but must have a genuine interest in the Beauty Industry
- Good level of creativity
- Enthusiastic team player with an excellent organisation, communication and writing skills
- Possess outstanding administrational skills and exceptional attention to detail and spelling
- Excellent level of computer literacy in PowerPoint, Word and Excel
- Strong relationship skills with a proven track record
No recruitment agencies
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