SUMMARY

This fast-paced role suits a creative, self-starting individual looking to join a dynamic, digital-first team, to assist in the creation of the UK teams Email Marketing campaigns. The role would suit a highly organised and creative individual, with an understanding of effective Email Marketing, plus an interest and understanding of consumer data and insights, to build customer-led communications throughout the ELEMIS customer lifecycle.

ESSENTIAL RESPONSIBILITIES

Email Campaign Delivery

• Work alongside the Email and CRM Executive to build email campaigns, collaborating on content ideation, segmentation, scheduling, and reporting.
• Management of end-to-end email briefing process, working with the Email and CRM Executive on product selections, imagery, and copy.
• Assistant with monthly email newsletter and segmentation planning.
• Monitor and sustain KPI’s across email campaigns, to ensure delivery of revenue targets, engagement metrics and other email performance-related measurements.
• Ensure all campaign performance is tracked, analysed and reported on a regular basis (Daily top line, Weekly, Monthly Overview).
• Ensuring consistency with brand and campaign guidelines across all communications and artwork
• Demonstrate strong attention to detail, aiding the sign off process with a clear approval checklist across departments, including proof-reading and final creative checks and template configuration.
• Monitor competitor emails and promotions, circulating ideas and recommendations for areas improvement, keeping the team up to date with best practice and current trends.
• Aid with the development of marketing campaigns and strategic decisions to the target audiences
• Help to deliver A/B testing plan to ensure continuous learning and optimization of omnichannel campaign performance, including content, subject lines, creative and template designs.
• Assist with ad-hoc projects assigned to the CRM team.
• Establish a working relationship with our email service provider LISTRAK. Sustainability Responsibility
• Ensure all duties carried out and actions completed in every aspect of your role, contribute to the short and long-term Sustainability Goals set-forth by the ELEMIS - Climate, Biodiversity & People Pillars

QUALIFICATIONS & CHARACTERISTICS

• Educated to degree level, preferably Marketing or Business orientated
• Experience using an ESP.
• Knowledge of Google Analytics.
• Experience working within in digital marketing team.
• Proactive and creative personality with a passion for Marketing
• Understanding of data protection & GDPR.
• Confident and calm in a fast-paced culture, as this role requires a great deal of flexibility and the ability to be reactive and work as part of a wider collaborative team – a can-do attitude is a must.
• Highly organized with the ability to manage multiple campaigns.
• Ideally candidate will have beauty or fashion experience but not essential.

No recruitment agencies

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