DEAR FRANCES - Communications Manager (London)
Date Posted: Wednesday 8th May 2024
Date Expires: Sunday 9th June 2024
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About the role
DEAR FRANCES has an exciting opportunity for an exceptional individual to join a growing luxury brand with global reach. As Communications Manager, you will play a pivotal role in building the DEAR FRANCES brand through event organisation, press relations and a strong online presence.
Reporting directly to the Senior Brand Manager you will be responsible for implementing and tracking influencer coverage, building strong press and industry relations, manage VIP activities and oversee day to day PR activity. Candidates must have a strong strategic luxury fashion PR and influencer background with an impressive track record of success.
This is an extremely attractive role for an experienced candidate who is passionate about luxury fashion and would be interested to join a fast-growing business and a dynamic and international team. Your role will contribute to enhancing and maintaining brand consistency, driving awareness and engagement. The role will require you to manage the daily running of the press office and press assistant.
Key Responsibilities:
- Collaborate with the Senior Brand Manager to execute the combined communications and content strategy. Ensuring consistency across all PR, influencer, VIP and event channels.
- Proactively pitch target product placement and features to grow visibility of brand through target press coverage and organic influencer content.
- Oversee all aspects of day-to-day PR activities, managing tracking of coverage, proactive product placement and VIP opportunities with stylists.
- Coordinate events from press and industry to VIC including product launches.
- Maintain up to date databases.
- Work closely with the Creative Content team to generate content to be pitched to press network in relation to key brand moments.
- Co-ordinate efforts with the e-commerce team to support product launches.
- Manage existing relationships with celebrities & influencers.
- Develop new relationships with relevant VIP and influencers and brand ambassadors through gifting, events, and targeted initiatives.
- Oversee all press sample loans and stock volumes.
Skills, Experience and Qualifications
- A minimum of 4 years experience in fashion PR with an established network of press contacts.
- Bachelor degree required in advertising, PR, marketing, communication or related field.
- A business-minded individual with strong understanding of fashion branding, digital marketing and communications.
- A confident and self-starter person to be ambassador of the brand.
- Very strong communication skills with excellent use of written English, including ability to write and edit press releases, designer and media alerts.
- Well-organised and efficient person with good time management and prioritisation skills and the ability to summarise and communicate key information clearly.
- A team player who likes to work in a very dynamic environment.
- Eager to adopt responsibilities and take on new challenges.
- Social media savvy.
THE NEXT STEPS
If you are ready to make a change and would like to join our fast-paced, exciting fashion label in London, we would love to hear from you.
1. Please indicate how many years of relevant work experience in PR or Fashion Marketing and for which brands/agencies.
2. Describe your influencer and press network by indicating example relationships/achievements.
3. If possible, can you kindly indicate your current package and/or salary expectations?
Please send your CV and recent work.
ABOUT US
DEAR FRANCES was founded with the clear objective of offering luxury, designer classics to modern women. We focus on bringing the highest level of design and craftsmanship, while slowing the fashion cycle and leading the way for socially conscious businesses. We work closely with our team of artisan shoemakers in Italy, utilising sustainable materials and processes to develop a new kind of luxury - a luxury that seeks to slow the fashion cycle, a luxury that focuses on craftsmanship and a luxury that helps to increase the integrity of our fashion choices. Dear Frances has become synonymous with modern, elegant designs, offering styles to hero a classic wardrobe. We are a socially conscious business and are committed to partnering with likeminded organisations and individuals to pave the path for a more ethical and sustainable future.
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