Coty - PR/Influencer Marketing Manager (London)
Date Posted: Thursday 28th November 2024
Date Expires: Sunday 29th December 2024
An amazing opportunity to join the Influencer Marketing & PR team working across some of Coty’s growing, exciting Skincare portfolio.
RESPONSIBILITIES:
We are looking for a talented, and passionate Influencer Marketing/PR Manager to work across new and growing skincare brands within the Coty Luxury division. The role will be a critical part of the Skincare & Niche marketing teams and will be responsible for implementing influencer marketing and PR strategies with a strong focus on digital and social communications, events and KOL engagement to drive brand awareness and advocacy.
Your main focus:
- Build and maintain excellent influencer and media relations across print, online, social while identifying gaps: Beauty Assistant & Junior Editors / Beauty writers, freelancers, mid/top tier influencers and agents
- Play an active role in planning and managing logistics attached to effective local events, creating unforgettable brand activations and engaging experiences (both intimate small scale and large reach) with content control at the heart.
- Strong strategic thinking in influencer mapping and identification to partner with on brand activations
- Track and monitor the skincare brands performance with awareness and understanding of main KPI and drivers of ROI. Share regular reports across the teams using the external tracking platforms demonstrating success of initiatives and activations.
- Work closely with the digital/e-comm /local brand teams to ensure the IM strategy aligns with the digital agenda/vision in terms of launch calendar and retailer support.
- Have supportive visibility of the workload of the IM/PR assistant (intern) to ensure smooth running of press office
The immediate team for this role currently consists of a Senior Lead & a shared Assistant/Intern, but is part of the wider Media & Comms department within Coty UKI. You will work closely together with several other departments such as brand marketing, digital marketing, Global IM, media partnerships and ECommerce.
This is a great opportunity to work within a fast-moving industry and dynamic category, the successful candidate will flourish in the heart of a vibrant and “passion for beauty” local market office. They will benefit from daily learning opportunities and have the unique ability to shape their careers through gaining a truly multi-faceted experience within a pioneering organization. The team has a ‘fun first’ mindset and we work closely together supporting one another to be our best selves.
YOU ARE A COTY FIT
As an experienced PR/Influencer Marketing Manager you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
- Strong PR experience (agency / in-house) ideally with a background in Luxury / Beauty PR and IM
- Established media contact knowledge across print, online, digital and influencers / agents
- Experience in devising and implementing strategic plans (with senior support)
- Eagerness/ability to forge strong working relationships with Global IM teams, following set practices and processes for approval of UK participation with both local and global activations
- Strong insights and analytical skills with experience in using IM analytical platforms
- Efficient and proactive reporting skills with global and internal teams
- Maintain a strong understanding of competitor activity and activity within the competitive skincare & HNWI landscape
- In-depth knowledge, understanding and a passion for social media and trends in the social media space
OUR BENEFITS
As our PR/Influencer Marketing Manager, Skincare some of the benefits you will receive are:
- A salary that matches your knowledge and experience
- A generous pension scheme
- Private Medical Insurance
- Hybrid Working
No recruitment agencies
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