This role supports the US communications team in implementing influencer marketing strategies for CCG NYC brands whose clients include; Summer Fridays, Rose Inc, Anastasia Beverly Hills and Slip.

All brands have a strong focus on digital and social communications to drive brand awareness and visibility. This role will also help support local implementation of strategies and to harness the power of social & digital media to facilitate and inspire connections and engagement between the brands and their target audiences.

The candidate should be a creatively and strategically driven individual with 4/5+ years’ experience in Influencer/ digital media relations, ideally within the beauty / wellness / lifestyle sector.

Key roles and responsibilities to include:

INFLUENCER

• Use current knowledge of the influencer landscape to input relevant profiles into castings for paid and organic activations across the CGC portfolio
• Research specific profiles to introduce new talent into the CGC roster, ensuring profiles meet brand objectives and reach the relevant audience demographic
• Support in maintaining individual client influencer lists, ensuring consistent core seeding to new and relevant profiles
• Share recommendations to support seasonal moments with influencers and ensure reactive seeding for relevant brands
• Support in facilitating paid influencer projects across the CGC client portfolio, from sourcing profiles to negotiating costs, writing briefs and creating post campaign overviews
• Build and maintain excellent influencer relations, identifying gaps amongst KOLs, mid tier and micro, MUA and agents
• Contribute to strategic paid and organic content plans and creative ideas, building an understanding of clients and objectives across Instagram, Tik Tok and YouTube
• Be confident working with and advising on affiliate marketing and content amplification alongside client’s paid media teams
• Show strong understanding of successes and learnings post-campaign, with an ability to effectively communicate this with clients
• Support new business proposals alongside wider team, sharing creative ideas and concepts to elevate influencer strategy in a compelling way
• Advise CG Collective where necessary on talent strategy, particularly on new platforms such as Tik Tok

SOCIAL

• Share social trends and insights with team to advise team on the current social landscape, keeping up to date with platform adaptations and changes
• Support team to develop, present and implement social media strategy for clients, aligning with client marketing calendars and sharing new ideas, partnerships and concepts to elevate social channels
• Compile monthly in depth reports on social analytics and results including successes and areas for improvement to ensure consistent follower growth
• Support clients with community management where required
• Grow and develop Tik Tok strategy across relevant clients
• Support PR team to pull together digital strategies for new business, as well as seasonal briefs for existing clients social assets. Work with the production, studio and content teams to ensure these are executed to brief and delivered on deadline
• Adapt social aesthetic and tone of voice to different clients
• Create assets for client social channels where required
• Proficient copywriting skills and can craft and shape a brand narrative for social
• Advise on social media best practices and offer guidance and recommendations to share with wider internal team
• Understanding of social analysis platforms such as Hootsuite to continually improve on client social strategy
• Strong knowledge of paid social media marketing and how this can be implemented into organic social strategy
• Experience in the luxury and lifestyles industries, with a passion for beauty and fashion. Has an awareness for how brands behave on social in these industries and can advise on best practices The ideal candidate will be/have…
• Minimum of 4/5 years beauty PR/IM experience (experience with beauty brands highly desirable)
• Agency or in-house experience, the ability to work across multiple brands in a fast-paced environment.
• Excellent time management skills and the ability to adapt well to change and multi-task..
• Excellent people skills, fast worker, creative, strategic and very reactive.
• Collaborates across functions to deliver an effective content planning and strategy to meet the business objectives
• Proven experience across social platforms: Instagram, You-Tube, Facebook & Tik Tok.
• Experience in monitoring social analytics and reporting
• Confident in presenting to clients and the internal team
• Strong attention to detail with basic knowledge and awareness on budget and event management
• Proficient in an Adobe Creative channel i.e Photoshop, InDesign or Canva.
• Understanding of CGC culture and overall business goals
• Excellent verbal and written communication skills
• Is a change-champion and pioneers new ideas and approaches and ability to demonstrate out-of-the-box thinking in approaching new and innovative ways of execution
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape
• In-depth knowledge, understanding and a passion for social media and trends in the social media space
• Self-motivated and ability to demonstrate strong sense of individual accountability
• Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team

Benefits

• Hybrid working from New York office
• Health Insurance
• Mobile Phone
• Expansive holiday allowance (with Christmas/New Year off)
• 401K
• Regular team socials
• Summer Friday’s

No recruitment agencies

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