About: CGC is an integrated communications and talent agency that builds brands through the power of storytelling. CGC represents leading global beauty & lifestyle brands and working as strategic & creative partners. With a strong team, a wealth of industry knowledge and trusted industry relationships, CGC is passionate about growing brands of tomorrow.

CGC Client Roster Includes; Glossier, Westman Atelier, Summer Fridays, Augustinus Bader, Rose Inc, Stella McCartney Beauty, OUAI, Hershesons, Trudon, Votary, MUTHA, Youth to The People, Supergoop!, OUTSET.

New Opportunity: CGC is looking for an experienced Senior Account Manager to join our busy growing team. The ideal candidate will be strategic, creative, proactive, a good communicator, passionate about the beauty industry, as well as having a strong interest in the social media and digital landscape. Contacts across print and digital space in beauty and wellness essential.

Team structure; Working closely with and supported by an Account Executive, Account Manager, Senior Account Director and Founder.

Key Responsibilities:

• Day to day account lead on a prestige client portfolio with strong client relation and client management skills
• Execute client communications strategy and key campaigns to include digital, social and print media. Implement and manage the PR calendar to support all launch initiatives.
• Strong media & influencer relationships allowing regular and successful media outreach and cultivating relationships.
• Excellent pitching skills that results in converting editorial for your brands
• Proactively pitching new ideas to clients - strong concepts aligned with overall strategy.
• Leading client meetings alongside the team, ensuring status updates are delivered in a professional and knowledgeable manner.
• Manage organic influencer relations database opt in outreach nano, micro, macro, KOL influencer campaigns with relevant converting partners
• Understanding of social media landscape (IG & TikTok) & able to play a part in influencer partnership manager (supported and working alongside Senior Influencer Manager across your portfolio)
• Ownership of thorough press, MUA / KOL /celebrity and influencer database for your clients making sure we are inclusive and diverse in our reach - bridging new ideas and talent
• Secure qualitative print and digital press coverage and social across all digital, print and social platforms
• Identify meaningful opportunities collaborations & partnerships for your client accounts
• Ideation and execution of creative mailings (creative direction and vendor sourcing – as needed, media and influencer lists) bring new ideas and creativity to the team
• Produce creative and engaging written press materials/ newsletters and content for clients
• Participate in creative brainstorming and client strategy meetings
• Build relationships with retailers to ensure maximum exposure on new launches and brand pillars on all retailer digital and social platforms
• Experience in planning and execute all UK press launch events for clients and ensure strong print, digital and social influencer attendance, manage all details, logistics, and budget
• Create a regional PR strategy for clients, include events and regional tours where necessary
• Maintain a thorough understanding of the products, their background and their positioning in the brand
• Daily use of MMI & Tribe to maintain weekly and monthly progress reports, working with Account Executives and assistant across all clients.
• Know and understand the use of media analysis and coverage reporting, provide comprehensive reports for clients to show activity and growth
• Monitor client KPI’s and year on year coverage figures, feeding back to senior team with updates and solutions if needed
• Support the Director in inspiring and developing the junior team
• Contribute to brainstorming sessions, new business pitches and new business development where required
• Go beyond beauty - Cultivate VIP relationships from celebrity, makeup artists, fashion designers, stylists, other like-minded and aspirational brands etc.
• Build seeding programs to drive awareness and build advocacy.
• Connect brands with like-minded brands and individuals if relevant, with collaborations, partnerships etc in mind.
• Ensure your brands are entered into leading and credible industry awards.
• Support new product launches, our always-on strategy and brand initiatives when required.
• Demonstrate ability to show initiative and to work independently and also within a team.
• Excellent presentation and communication skills.
• Ensure that our CGC’s reputation is upheld in every way, from word-of-mouth to presentation of product and brand.
• Take an interest in trends and insights that can benefit the client and agency
• A true passion and love for all things beauty, social and PR

Required Experience / Competencies:

• Personable and professional client service and media relations
• PR and event experience, beauty & wellness contacts essential
• Experience of collating and analysing information to determine success and insights
• Exceptional communication skills – written and verbal
• Creative, proactive, and with the ability to employ initiative
• Highly organised, with good attention to detail
• Self-motivated, deadline focused
• Budget conscious
• Genuine interest in the beauty industry and the UK media landscape
• Proficiency in Word, Excel and PowerPoint – Experience of working with analytical tools e.g. Kantar, My Market Insights, Google Analytics, Diary Directory
• Enthusiastic team player

Benefits:

• Health Insurance
• Mobile Phone
• Expansive holiday allowance (with Christmas/New Year off)
• Pension scheme
• Regular team socials
• Summer Friday’s

No recruitment agencies

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