Date Posted: Tuesday 3rd October 2023
Date Expires: Friday 3rd November 2023
CGC is a global brand building communications agency, spanning brand communications, Influencer marketing and talent representation. CGC represents the leading power brands & talent within the beauty industry. CGC has offices in London and New York.
CGC is currently looking for a dynamic and visionary Senior Account Director with strong team leadership and client liaison skills to join a busy growing team. Responsible for leading a portfolio of client accounts, delivering a creative and strategic approach across digital,influence, press, events & partnerships.
Responsibilities
- Lead owned client portfolio, working closely alongside the Founder/CEO
- Ensure strong, collaborative and valuable relationships with all clients and respective teams
- Deliver a strong strategic & creative vision approach and pov.
- Understand the vision, story, product offer and positioning of each of your owned brands
- Show a deep understanding of client’s business in order to deliver strategic and creative campaigns against briefs
- Maintain a thorough understanding of the products, their background and their positioning in the brand and marketplace
- Ensure daily liaison/rapport with key client contact / Managing Directors/ Marketing Directors / Brand Founders
- Plan and execute each 360 communication strategy for your owned clients. To include strong visibility across channel; digital, social/influence and print media, across the UK and Ireland.
- Align with your owned brand’s marketing calendar and implement and manage the PR calendar to support all launch initiatives and seasonal focuses.
- Plan and execute all UK launch events (inline with brand and CGC vision and guidelines) and ensure strong and relevant attendance
- Attend and organise client press trips where necessary.
- Support your team to secure qualitative and impactful coverage across all digital, print and key social platforms, ensuring a year on year increase
- Experience in managing paid influencer campaigns across multiple platforms
- well versed in managing affiliates and affiliate partnerships
- Generate story ideas and pitching proactively across the whole media landscape. Support junior members of the team in pitching and building relationships. Share best practice.
- Manage team to devise a regional PR strategy for clients, include events and seasonal regional tours where required
- Produce creative and engaging written press materials, pitches, strategies and content for clients - bring new ideas that keep products relevant and newsworthy beyond the new launch moment
- Deliver and monitor results in line with brand strategies
- Monitor and manage client budgets ensuring no overspend
Collaborations and Partnerships
- Identify collaboration opportunities and potential partnerships to promote owned brands and their services- always consider diverse and conscious initiatives
Retailers
- Build strong relationships with retailers & your own brands key accounts to ensure maximum exposure on new launches and brand pillars on all retailer digital and social platforms
- Previous experience with retail partners an advantage
Management
- Day to day lead / management/ organisation of your portfolio of brands
- Implement best internal practices for CGC team
- Excellent track record in management of teams and develop junior staff members
- Lead weekly team meetings, bring new, creative on brand ideas and initiatives
CGC / New Business
- Bring to CGC new business opportunities where relevant and appropriate
- Support on new business development, pitches and strategies bring new ideas and creative thinking
- Attend and contribute in new business pitches as required
- Represent and act as a CGC brand ambassador
Requirements:
- An independently minded team player with strong leadership skills
- Very personable with a strong interest in beauty, wellness and in comms
- Well-established and wide-reaching senior media contacts across beauty, health, wellbeing and luxury
- Experience managing clients on a global level advantageous
- Understand and know the global beauty industry. Show that you are well versed in industry news/ POV and trends. Frequently share interesting articles, news and ideas to inspire team and added value to clients
- Track record of creating PR and comms strategies and providing client counsel at a senior level
- Proven new business skills, both in terms of outreach and in terms of pitching
- A hands-on approach. We are a small team who work closely together and support each other day to day
- A desire to mentor and guide more junior team members and bring the best out in their team
- A career-oriented mindset
- Highly organised and an ability to multitask
- Ability to tailor your approach relevant to each client
- In-depth knowledge and passion for the beauty and wellness sector
Details/ Benefits
- Health Insurance
- Mobile Phone
- Expansive holiday allowance (with Christmas/New Year off)
- Pension scheme
- Regular team socials
- Summer Friday’s
No recruitment agencies
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