capsule. - Account Manager/Senior Account Manager (London)
Date Posted: Wednesday 25th June 2025
Date Expires: Saturday 26th July 2025
capsule. is hiring an Account Manager/Senior Account Manager, Consumer Health OTC + Wellness.
Location: Holborn, London
Hybrid: Monday, Tuesday, and Thursday office attendance expected
Overview:
We are looking for a proactive and enthusiastic Account Manager/Senior Account Manager to join our fast-paced, dynamic team. This role is ideal for someone with a strong interest in beauty, wellness, and OTC healthcare who thrives on building media relationships, delivering exceptional client service, and supporting integrated campaigns. You’ll be a collaborative team player with a personable approach and a desire to grow within the industry. You’ll be expected to bring enthusiasm, initiative, and some existing media and influencer contacts, while demonstrating a willingness to develop and learn.
Key Responsibilities
Client Support & Communication
- Partner closely with senior team members to nurture strong, proactive client relationships across beauty, skincare, and wellness accounts.
- Lead day-to-day client communications, including regular calls and meetings, managing critical paths, and ensuring deliverables align with agreed RTBs (Reasons to Believe) and KPIs.
- Act as a key point of contact for clients, offering strategic input and flagging emerging opportunities or challenges.
- Stay up to date with client activities, competitor landscape, and wider industry trends to help shape proactive recommendations.
- Assist in the development of strategic comms plans, presentations, and quarterly reviews.
Media Relations & Influencer Outreach
- Build and maintain strong relationships with beauty and health journalists, content creators, and influencers – nurturing contacts that lead to meaningful coverage.
- Lead on drafting and distributing press releases, media alerts, influencer briefs, and targeted pitching.
- Secure consistent media placements and influencer collaborations across traditional and digital channels.
- Monitor and evaluate coverage, flagging hero placements and learnings to the team and clients.
Campaign & Project Management
- Support the planning, execution, and optimisation of integrated PR and influencer campaigns.
- Own logistical elements of activations – from sampling, seeding, and mailers to event coordination and ambassador partnerships.
- Manage timelines and workflow across internal teams, partners, and suppliers to ensure smooth delivery and high standards.
- Track budgets, liaise with vendors, and ensure all activity remains within scope.
Content & Reporting
- Prepare clear, insightful campaign reports showcasing media results, influencer content, KPIs, and earned value.
- Gather insights to inform recommendations, optimise future activity, and add strategic value for clients.
- Contribute creative concepts and trend-led thinking to campaign brainstorms, new business decks, and thought leadership opportunities.
- Support in the creation of engaging press materials, brand narratives, and client documents.
The Ideal Candidate
- A confident, proactive communicator who thrives in a client-facing role and is passionate about storytelling in the beauty, skincare, and wellness space.
- Brings a blend of creativity and commercial acumen – able to spot trends, think strategically, and deliver bold yet brand-aligned campaigns.
- Organised, detail-oriented, and thrives in a fast-paced, deadline-driven environment.
- A team player who brings energy, ideas, and a solutions-first mindset to collaboration.
- Has a growing network of relevant media and influencer contacts, or shows a clear ability to cultivate them.
- Demonstrates a genuine interest in consumer health and beauty communications, and wants to go beyond traditional PR – offering clients fresh thinking and integrated campaign strategies.
Qualifications & Experience
- 4+ years’ experience in PR and communications, ideally within a fast-paced agency environment.
- Proven track record in beauty and wellness PR is essential; experience in OTC healthcare is a strong advantage.
- Demonstrated ability to manage and execute successful influencer and VIP engagement campaigns, from seeding to activation.
- Confident in using media monitoring and reporting tools (e.g., Gorkana, CoverageBook, Meltwater) and social platforms to track performance and uncover insights.
- Experience planning and delivering survey-led campaigns, including consumer insights, data storytelling, and media sell-in.
- Familiarity with organising and managing radio days or similar broadcast media opportunities to amplify campaign reach.
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