ALL PR AND MARKETING | BEAUTY | ACCOUNT EXECUTIVE
Brandstand Communications - Senior Account Executive
Date Posted: Thursday 8th June 2023
Date Expires: Saturday 8th July 2023
Brandstand Communications is looking for a dynamic and enthusiastic person with at least x2 years’ experience in beauty PR with strong media contacts and great writing skills. With the agency growing it gives the candidate great potential to progress.
KEY RESPONSIBILITIES:
Client Activity
- Day-to-day communication with all clients to deliver strategy signed off by the Account Director and client
- Client calls/emails to be responded to within an agreeable time frame of no more than 1 hour
- Assist with strategy and planning and implement PR campaigns, partnerships and events
- Proactively think of ideas to pitch to the client that will benefit their business
- Create client presentations with attention to detail with assistance from the senior team
- Create press materials including e-blasts, press releases, target media lists, etc., with sign off from a member of the senior team
- Have a good knowledge of and keen interest in: industry trends, competitor brands and their activity, commercial and above the line opportunities
- Sell in stories and secure coverage
- Identify and recommend potential trend-led stories and pitch ideas to generate coverage
- Contribute to meeting your teams KPIs for monthly client coverage
- Monitor the media heavily to ensure that you have a thorough knowledge of journalists, what they have written recently, regular features and opportunities
- Think ahead and try to plan your own work load with little assistance from the senior team
Internal Team
- Demonstrate excellent team skills, working alongside junior and senior members of the agency
- Showcase time management and organisational skills
- Demonstrate initiative and skills in problem solving
- Be an excellent team player and pitch in where needed
Digital / Digital Support
- Assist with content for BRANDstand platforms, sending images and sharing coverage with the Digital Team for social
- Work with the Digital Team to ensure they are kept up to date with client news and launches, feeding into BRANDstand digital strategy
- Keep up to date on leading social influencers, particularly within Instagram, TikTok, Snapchat, Twitter and YouTube, as well as other emerging platforms
- Be informed of media strategies, what competitors are doing and the commercial opportunities available
Networking
- Have good relationships with industry contacts including press (print and online at beauty writer level), influencers, VIPs, broadcasters, make-up artists, hair stylists, talent management, etc.
- Demonstrate a clear black book of contacts
- Recommend brands for new business that will fit within the Brandstand portfolio
- Identify and attend networking events and opportunities
A minimum of x2 years working within the beauty sector (agency or inhouse).
No recruitment agencies
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