Benefit Cosmetics - PR Manager
Date Posted: Tuesday 14th June 2016
Date Expires: Tuesday 12th July 2016
We have an exciting opportunity to fill a role within our busy central London in-house PR department as part of a restructure. We are hiring a PR Manager who will work alongside the Head of PR & Events and Assistant PR Manager.
Why Work for Benefit?
As one of beauty’s fastest growing and most spirited brands, Benefit has made a name for itself by creating show-stopping premium products that offer solutions with a sense of humour. (No wonder our beauty mantra is "Laughter is the best cosmetic!") Benefit is the beauty queen of creating easy-to-use "fake its & fix its" for a flawless face. With a double dose of creativity and know-how, co-founding twin sisters Jean and Jane Ford have taken Benefit from their first San Francisco boutique to a worldwide phenomenon - giggling all the way.
Benefit is filled with both laughter and hard work - making us a unique place to hang your hat. We offer beauty-full opportunities for growth and development and represent a wide variety of skills and backgrounds. If you're the type of person who puts the word 'no' before the word 'problem,' then we may have a fabulous opportunity for you. If you share our outlook and fit the below jobs, then please do get in touch!
PS – a word to the wise – we are actually the UK’s Number One Premium Makeup Company. We don’t like to shout about it but it’s something that we’re quite proud of!
PR MANAGER
We are looking for a creative, talented and passionate PR Manager to be fully responsible day-to-day for all areas of consumer and trade PR across the brand portfolio. The role will involve working closely with the Marketing team to develop, implement, report and analyse strategic PR plans to engage with the diverse Benefit audience and drive increased brand awareness and sales.
Who we are looking for
- Minimum of six years PR experience
- A proven background in Beauty PR experience is essential, with both an agency or in-house background as desirable (if coming from an agency, we would be looking at an Account Director or above)
- Experienced in devising and implementing strategic plans with creative flair
- Excellent leadership, team management and communication skills
- Strong senior media and influencer contacts
- Large scale budget and P&L management
- Have the ability to work under pressure and meet deadlines in a timely manner
- Have a flexible and professional attitude
- Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
- Have experience in the digital landscape – the PR team manage all digital influencer relationships and manage the strategy alongside the digital team
The Role
- Grow brand awareness of Benefit amongst targeted audiences through creative brand communication strategy
- Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content.
- Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
- Propose and deliver launch plans for key NPD activity and marketing campaigns
- Deliver plans for securing and utilising celebrity and digital influencer credentials
- Manage day-to-day relationship with PR agency partner who manage brand campaigns
- Project manage integrated marketing campaigns where relevant
- Effectively manage the in-house press office function and develop long term relationships with senior press contacts and influencers including celebrities, industry contacts and trade.
- Develop and secure consistent, regular, quality and on-Brand coverage across all key media outlets with key focus on ROI
- Developing an enviable corporate image for Benefit within the beauty industry
- Manage and motivate team members to deliver plans
- Manage budget in line with LVMH and Benefit process
Additional information:
- Permanant contract
- Based in the PR office within the Carnaby Street boutique, with one day a week spent at head office in Chelmsford
- Candidates should apply by emailing their CV, salary expectations and start date availability to Camilla Bradley.
Please mention DIARY directory when applying for this position