Barry M - PR Assistant- taken down whilst she goes through applications
Date Posted: Thursday 20th April 2023
Date Expires: Thursday 4th May 2023
We’re a British cruelty-free and vegan cosmetics company, specialising in on trend make-up and nail products. Based in North London, our brand was founded in 1982 and remains a well-loved, independent, and family-owned business to this day!
We are looking for an enthusiastic and beauty passionate PR Assistant to join our friendly team and fast-paced business. This role’s primary focus is to support on the implementation of the overall PR strategy, reporting into the PR Manager and sitting within the wider Communications Team. This is a brilliant opportunity for entry-level candidates wanting to step into the world of PR, with a real love for beauty, meeting new people, events, creative thinking and creating social content!
Responsibilities:
- Support general Press Office, with creating weekly e-blasts on new products, trends and partnerships.
- Actively research and keep an eye out for beauty trends on social and in the media.
- Collaborate with the Marketing Team to assist in making social content for the Barry M channels where necessary.
- Proactively identify and reach out to emerging influencer talent.
- Support on creative PR mailers, including idea generation, liaising with suppliers, ordering stock and materials, compiling target lists and packing mailers for send out in time with new product launches.
- Assist with end-to-end processes for all brand events, focusing on brand amplification and new product awareness.
- Respond to and action all press queries, send outs and gifting in a timely manner.
- Maintain and update the influencer and journalist database, ensuring that all details are kept up to date and new contacts are added regularly.
- Establish and nurture relationships with press and influencer contacts to build strong rapport and boost brand awareness.
- Prepare monthly reports on PR coverage and performance and present back to the business.
- Actively scope and execute captivating PR partnerships with like-minded brands and creators to deliver engaging PR giveaways and ensure participation in relevant brand building events and opportunities.
- Actively contribute well researched, on-brand PR ideas to support and drive the strategy further, thinking creatively and innovatively with aim to elevate brand presence and impact.
- Complete monthly competitor analysis for PR and social activations to present to the PR Manager/stakeholders.
- Manage PR stock orders and organisation in the office, ensuring all boxes are tidied away in a timely manner.
- Collaborate with the Marketing Team to assist in making social content for the Barry M channels where necessary.
- Provide general support where required to ensure smooth running of the PR team, and wider Communications Department.
Required Experience and Skills
- A PR/Comms related degree, or at least 1 years' experience in a brand PR role.
- A confident and effective communicator both verbally and written.
- Strong copywriter, capable of writing engaging and on-brand communications.
- A creative eye and an innovative thinker, with excellent attention to detail.
- Exceptional organisation and proactivity in all aspects of the role.
- Collaborative work approach, with strong ability to work autonomously.
- Passion for the beauty industry and beauty products.
- A genuine enthusiasm for brand PR. Desirable skills & experience
- Sound knowledge of key beauty journalists and influencers.
- Experience in assisting the planning and execution of events, PR mailers and partnerships.
- Experience writing a press release.
- Understanding of budgets and how to track.
Benefits
- Hybrid working with 3 days in the Office, 2 days working at home.
- 24 days holiday, plus bank holidays
- Barry M monthly product allowance
- Health cash plan/ retail discounts
- Plus, more...
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