BRAND OVERVIEW: bareMinerals                                    

In the world of beauty, bareMinerals has always been different, creating innovative products that are powered by nourishing, skin-loving minerals. Products are formulated with purity in mind, so that you can feel good about everything we make.

BRAND OVERVIEW: BUXOM Cosmetics                                

Big, bold and sexy. Buxom is where bold, badass, statement makers and makeup risk-takers are stimulated, celebrated and emulated. That’s why Buxom offers tingling glosses, volumizing mascaras, bold lip and eye pigments and sexy skin coverage to plump up pouts and play up your best and boldest features.

JOB PURPOSE

To assist the PR Manager on the day to day responsibilities of running an efficient and successful press office in line with the UK PR strategy. Focus on social, digital, regional and consumer media relations to grow brand awareness and a loyal following of both bareMinerals and Buxom brands.

KEY ACCOUNTABILITIES

Press Relations

• To be responsible for actively driving press results to meet team KPIs across core products and new launches for both brands
• Cultivate and maintain relationships with mid-level beauty press within print and online for bareMinerals and Buxom
• Be beauty industry savvy and constantly be researching for new opportunities to place editorial coverage and build brand awareness for both brands
• Support regional press initiatives with key retailers to drive brand awareness of new and existing doors and retailer exclusives in both UK & Ireland for both brands
• Keep bareMinerals International Makeup Artist, SJ Froom front of mind to continue to grow her profile in the UK & Ireland. Seek out relevant opportunities to profile SJ as a brand ambassador

Influencers

• Cultivate and maintain relationships with key influencers, to include bloggers and make-up artists to drive coverage and brand mentions for bareMinerals and Buxom, in line with team KPIs
• Identify opportunities to expand our sphere of influence beyond the traditional beauty influencers in line with brands DNA
• Liaise with marketing on all paid-for campaigns with bloggers
• Identify up-and-coming influencers who are relevant to the brand 
• Identify opportunities to target influencers and generate social media coverage in new and unique ways

Event Management

• Assist on all press/industry events in the UK & Ireland
• Work closely with the team to organise and co-ordinate press launch events and be responsible for round-up reports and press and influencer follow-ups

Budget & Reporting

• Manually monitor blogs, YouTube and social coverage, recording and regularly sharing with social media team
• Compile event and product launch recaps and presentations, including analysis of campaign results. Be responsible for monthly reports using My Market Monitor
• Be aware of the PR Budget. Be responsible for working within budget when quoting jobs with suppliers

PERSON SPECIFICATION

Essential

• Solid proven experience in Beauty PR including good relationships with national beauty press (print, broadcast, online)
• Experience with artist relations in the UK and a strong network with influential UK makeup artists
• Excellent understanding of social media sphere with a solid knowledge of leading UK bloggers and vloggers
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail
• Highly organized with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines

Desirable

• A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking
• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail

Confident with good knowledge and experience in using Facebook, Twitter and other social networks in the

To apply - forward your CV and covering note to ukrecruitment@emea.shiseido.com

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