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ALL PR AND MARKETING | BEAUTY | IN-HOUSE PR AND MARKETING | SOCIAL MEDIA AND DIGITAL | ACCOUNT ASSISTANT

bareMinerals and Laura Mercier - Communications & Digital Engagement Coordinator (3 month FTC)

Date Posted: Thursday 24th March 2022

Date Expires: Sunday 24th April 2022

Orveon -  Communications & Digital Engagement Coordinator

About You

Orveon is looking for a lively and vibrant Communications & Digital Engagement Coordinator who will support the bareMinerals and Laura Mercier PR teams to engage with all media. You’ll be an inquisitive, passionate and personable individual who loves connecting with people, as well as connecting people to products. We need you to balance strategic insight with creative thinking, understanding social data and an ever-changing media landscape to help both teams build brand awareness and advocacy. You will thrive working as part of a busy team, but also enjoy the opportunity to use your initiative to manage and develop your own projects.

Mission

Following direction and guidance from the Communications & Digital leads, execute the bareMinerals and Laura Mercier communications strategies in the UK and Ireland, with the aim to enhance brand advocacy and awareness amongst media, influencers, industry taste-makers, VIPs and makeup artists.

Organisation

Reports to: Assistant Communications & Digital Engagement Manager
Management: Adhoc temps and interns
Job Location: Orveon London Head Office, The Strand
Contract type: 3 month FTC.

Main Responsibilities

  • Manage PR cupboard stock and pre-series for new launches.
  • Manage the timely send out of mailers to all lead times.
  • Manage all image, quote and sample requests.
  • Manage brand media lists so that they are kept up to date and relevant.
  • Explore, cultivate and maintain strong press and influencer relationships, as well as MUA contacts. Identify up-and-coming contacts who are relevant to both brands.
  • Take ownership of all Communications & Digital monitoring & reporting for both brands. Create monthly editorial reports for internal circulation as well as EMEA and Global requirements.
  • Draft all event recaps for approval by the Assistant Communications & Digital Engagement Manager.
  • Create Influencer seeding and collaboration lists per launch.
  • Work with Assistant Communications & Digital Engagement Manager to complete PR Kit forecasts per launch; liaising with International to ensure that stock and assets are ordered and delivered.
  • Day-to-day liaison with Global Communications, including delivery of all required assets, liaison with EU logistics and marketing team.
  • Brainstorm and add creative input to PR calendars and strategy documents, supporting Assistant and Senior Communications & Digital Engagement Managers.
  • Organise Press and Influencer trips (travel / accommodation) alongside Assistant Communications & Digital Engagement Manager and with EMEA / Global contacts where necessary.
  • Work, alongside the team, to achieve annual editorial coverage and business KPIs.
  • Monitor budgets alongside Assistant Communications & Digital Engagement Manager, to ensure that all costs, PO’s and invoices are updated each month.
  • Draft topical and seasonal email blasts to ensure bareMinerals and Laura Mercier is always top of mind with target publications.
  • Identify opportunities to expand both brands’ sphere of influence beyond the traditional beauty influencers in line with brand DNA.
  • Work closely with Social Co-Ordinator to brief internal team members (MUAs) for content creation and event support.
  • Network with Influencer Agents and Management teams to develop commercial and organic relationships.
  • Work with Marketing, Digital and PR Assistant to create competitor reports for all key launch and press activity.

Profile

  • Solid proven experience in Beauty PR including good relationships with all media: print, broadcast, online as well as influencers and agencies.
  • Excellent understanding of social media sphere with a solid knowledge of leading UK Influencers, vloggers and experience with artist relations in the UK.
  • Excellent verbal, interpersonal and written communication skills.
  • Highly organised with the ability to multi-task and work to deadlines whilst maintaining a high quality of work and attention to detail.
  • Budget management and understanding of SAP.
  • Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI.
  • A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking.
  • Prior experience working with Traackr, Tribe and other social media monitoring platforms.
  • Experience across luxury, skincare, cosmetics and fragrance brands.

About Orveon

Orveon is a new kind of Beauty Care and Wellness company defined as a “Sustainable Face Care Expert”. Its purpose is to Face Forward Together. We stand for boldness, stark honesty, and benevolent activism to make an impact on sustainability both for people and the planet. Our culture combines entrepreneurship, agility and inclusivity. We are a collective of premium and prestige beauty brands- bareMinerals, BUXON and Laura Mercier. Headquartered in New York, we’re a global business with 1,600 employees in 30 countries, and a presence in major cities around the world. We gain strength from our differences and believe that progress will happen by working together.

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Orveon -  Communications & Digital Engagement Coordinator
Company: Orveon

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