b. the communications agency - Account Director, beauty
Date Posted: Thursday 14th October 2021
Date Expires: Sunday 14th November 2021
This vibrant agency takes a creative, hands-on, and results-driven approach to its bespoke communication strategies, boasts a strong and diverse portfolio of well-known high street retailers, online retailers, international labels, emerging labels and luxury brands across fashion, beauty & lifestyle. The team are individually passionate about the industry, determined and ambitious.
Key Requirements & Responsibilities:
- A keen passion and interest in all things health + beauty
- Extremely confident with media liaison with strong, established and demonstrable print, digital and broadcast media relationships
- Established influencer relationships and global content-creator landscape knowledge & intelligence
- Track-record and ability to generate strong, consistent and relevant media coverage, desire and ambition to reach out to new contacts, grow relationships and diversify coverage types (including but not limited to features, interviews and thought leadership, news and key product placement) ensuring KPIs are achieved month on month
- To act as main point of client contact on several agency brands and/or projects
- Ability to develop, manage and oversee client activations including events, brand experiences and to input and/or lead wider campaign strategies
- Account-team management including implementation of best-in-class processes, work-flows, timelines or critical paths, budgets and reporting
- Collaboration with agency directors and reporting-in to senior team to enhance individual teams and overall performance
- Understanding of direct-to-consumer, digital marketing, social media, content marketing and integrated strategy development
- Understanding of agency pace and expectations, and ability to share valuable industry insights
- Lead in divisional training and educational opportunities, networking opportunities, taking on a wider insider news authority within the team
- Awareness of key fashion launches, events, stories + market trends to feed future team development and knowledge
- Development and implementation of forward-planning for all clients
- Suggest ideas/initiatives/ strategies to drive brand awareness
- Support with new business development; including identifying opportunities, creating strategic proposals and pitching (as part of a team) to potential clients
The Ideal Candidate:
- In depth experience within a fast-paced fashion + beauty and/or lifestyle PR or communications agency
- +4 years’ experience
- Exceptional awareness of beauty brand landscape
- Bright, motivated and a self-starter
- Extremely organised individual and take pride in your work
- Exceptional copywriting skills and understanding of good design and artworking
- Strong communications skills, written and verbally
- Creative and proactive though process in the way that you think would be beneficial to the beauty and wellbeing landscape
- The ability to work to and set clear KPIS
- Ability to effectively delegate to managers | assistants, managing workload and results
No recruitment agencies
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