ALL PR AND MARKETING | BEAUTY | ACCOUNT MANAGER | IN-HOUSE PR AND MARKETING | SOCIAL MEDIA AND DIGITAL
Avant Skincare Group - Digital Marketing Manager (Edinburgh)
Date Posted: Thursday 28th July 2022
Date Expires: Monday 29th August 2022
Reports to: Head of Marketing
- Designing and executing a strong digital marketing strategy resulting in increased customer database and sales.
- Building and implementing data-driven one-off and automated email campaigns, alongside the Email Marketing Specialist , using insights, segmentation and analytics to achieve revenue goals.
- Implementing and driving organic and paid lead-generation campaigns across multiple channels.
- Assisting in implementing SEO best practices in all avenues
Main Responsibilities:
- Optimising the customer journey reducing the abandon carts, increasing the basket value, and increasing customer life time value.
- Assisting the Email Marketing Specialist in creating and running targeted weekly emailing campaigns and building email flows.
- Using data and analytics to deepen our understanding of our customer’s needs and wants.
- Implementing successful re-marketing/retargeting campaigns.
- Executing A/B tests and optimise campaigns.
- Writing copies and providing marketing and visual direction for landing page design.
- Putting together strong strategies to nurture leads and grow the email database.
- Managing any outsourced agencies the Company uses for marketing including paid ads when necessary.
- Managing a network of affiliate marketing agencies working alongside the Affiliate
- Marketing Specialist to grow the network/partnership and secure placements.
Specifications:
- Educated to Degree level (preferred) - ideally in Marketing, Digital Marketing, Communications, or a similar discipline.
- Minimum of a 2-year experience in a digital marketing department.
- Understanding of customer journeys and retention, acquisition and engagement
- Working knowledge of Google Analytics, SEO best practices and emailing tools such as Mailchimp, Klaviyo or similar.
- Experience and proven results in creating engaging email marketing campaigns
- Excellent communication and content writing skills.
- Strong knowledge of GDPR and Marketing compliance implications.
Personal Attributes/Competencies:
- Positive, enthusiastic, can do attitude
- Ability to work autonomously and to deadline
- Must be able to work under pressure and successfully manage a very diverse and demanding workload
- Friendly and approachable.
- Reliable and consistent.
- Responsible and trustworthy.
Benefits:
- 1 day flexible work from home that can chosen
- MacBook Pro to be used in the office and can be taken at home for professional work
- Uncapped and non-discretionary bonus scheme
- Generous employee / friends & family discounts on our products
- Wellbeing support from BrightHR & access to various well-being initiatives & tips
- Lovely offices in great locations, with drinks and snacks provided, along with fun social events
No recruitment agencies
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