Description

Having doubled in size since the start of the COVID, the Avant Group is expanding and looking for more team members to join their growing team in Edinburgh. We are currently looking for a candidate to join the Digital Marketing Team in our offices in Edinburgh. The ideal candidate(s) will be creative, data-savvy and methodological to support all digital marketing activities at this very exciting stage of our brand’s development and the rapid growth of the business.

• Designing and executing a strong digital marketing strategy resulting in increased customer database and sales.
• Building and implementing data-driven one-off and automated email campaigns using insights, segmentation and analytics to achieve revenue goals.
• Implementing and driving organic and paid lead-generation campaigns across multiple channels.
• Implementing SEO best practices in all avenues

Main Responsibilities

• Creating and running targeted weekly emailing campaigns.
• Use data and analytics to deepen our understanding of our customer’s needs and wants.
• Implementing successful remarketing/retargeting campaigns.
• Monitoring and reporting on emailing performance through pre-defined KPI’s and achieve maximum ROI.
• Executing A/B tests and optimising campaigns.
• Making and implementing recommendations in order to achieve maximum ROI.
• Writing copies and providing marketing and visual direction for landing page design.
• Growing the customer and newsletter databases.
• Managing any outsourced agencies the Company uses for marketing when necessary.
• Managing a network of affiliate marketing agencies, grow the network/partnership and secure placements

Specifications

• Educated to Degree level (preferred) - ideally in Marketing, Digital Marketing, Communications, or a similar discipline.
• Minimum 1 year' experience in a digital marketing department.
• Strong Photoshop skills and keen eye for detail.
• Understanding of customer journeys and retention, acquisition and engagement
• Working knowledge of Google Analytics, SEO best practices and emailing tools such as Mailchimp or similar.
• Experience and proven results in creating engaging email marketing campaigns
• Excellent communication and content writing skills.
• Strong knowledge of GDPR and Marketing compliance implications.

What does it mean to work at Avant?

You will be surrounded by people who want to improve everything and everyone around them. People who are passionate about our mission. People who are driven to solve tough problems and constantly consider the best ways to improve what we do everyday.

We're deeply proud of our values, which are intrinsic to the way we behave every day. We take them seriously because we want our culture to thrive:

• We make an impact - we are mission driven and not afraid to break boundaries. We relentlessly focus on going the extra mile to solve problems
• We are fearless innovators - we are passionate, curious and data-driven. We continuously embrace change and innovation
• We are in it together - we fail and learn fast, always as one team, and have fun along the way. We stay authentic and embrace our differences

Belonging at Avant

At Avant, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from all backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age.

Requirements

• Positive, enthusiastic, can do attitude
• Ability to work autonomously and to deadline
• Must be able to work under pressure and successfully manage a very diverse and demanding workload
• Friendly and approachable.
• Reliable and consistent.
• Responsible and trustworthy.

Benefits

• Uncapped Bonus Scheme
• Generous employee / friends & family discounts on our products
• Wellbeing support from BrightHR & access to various well-being initiatives & tips
• Lovely offices in great locations, with drinks and snacks provided, along with fun social events (when we're able to again!)
• Mac Book Pro

No recruitment agencies

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