Date Posted: Tuesday 6th December 2022
Date Expires: Friday 6th January 2023
Aisle 8 is hiring for numerous roles to sit within one of its prestigious clients head office for 12 months, across multiple categories.
Aisle 8 is an agency, which specialises in digitally-remastered communications. Offering clients 360 communications solutions spanning PR, social media, influencer outreach, events, affiliate partnerships, content creation, seeding, VIP and talent partnerships, Aisle 8 simplifies the new communications landscape for brands.
Position: Press Assistant: Lifestyle
Job purpose
Support the PR team in maintaining a high level of positive media coverage and third party advocate support of our C,H,B product ranges, aligned to the business strategy
Support on the day to day running of the press office, including; sample management, database management, internal reporting, industry research, production of media assets, event and shoot admin, media relations, creative ideas, digital plans identification, contract admin, activation and reporting
Reporting to PR Manager
Key accountabilities and measures
- Day to day - support the team in all day-to-day aspects of C,H&B PR in line with the team plans and focuses
- PR Calendar – ensure key PR events, product launches, business focuses, industry activity is listed
- Organisation – keep all files and documents tidy and easy to navigate. Ensure all images are saved and named in an emailable size on the system and filed per launch date and trend
- Samples & internal relations – effectively manage samples, selection and information by building strong relationships with BAAs and junior marketing/social teams
- Showroom - work closely with the showroom on all media requests and manage within the showroom policy and standards
- Media database - manage the media database ensuring all contacts are up to date. Work across the teams to ensure there is no duplication for Cross BU activity
- Media coverage – monitor and record all media coverage for relevant reports, and circulate to internal stakeholders ensuring consistent approach across the teams
- Industry news – stay informed with industry news, and circulate when relevant
- Cut out imagery – manage shoot and upload of cut out imagery on PR shots, ensuring all imagery is up to date and relevant. Utilise assets across business where possible and analyse top downloads to inform future focuses
- Written assets and data – write media alerts and social captions, prepare reports and research, collate SEO data to inform projects, and collate and edit information for briefing documents
- Shoot and event admin – manage admin tasks associated with shoots and events, including sample management and on-site help
- Media requests - provide samples and information service to media, liaising with senior team on response if needed
- Media relations - build relationships with fashion assistants and relevant media and influencers to ensure opportunities are maximised
- Digital and influencer activation - support the team in all day-to-day aspects of digital and influencer activation including digital plans identification, contract admin, activation and reporting
- New ideas – suggest new ways of working, new advocates and creative PR and social ideas
- Interns - oversee work experience/interns if required
- Ambassador – act as an ambassador of the business, reflecting the vision and values
Key skills
- Experience in PR, and digital focused activity essential
- Excellent organisation skills to support press office – with a focus on influencer contracts
- payments and logistics
- Good communication skills – including written briefs, plans and internal reporting
- Understanding of the digital landscape, traffic driving, social listening, SEO, digital analytics, evaluation metrics and regulations
- Ability to work effectively and skilfully with teams across the wider business
- Clear understanding of brand and PR role
- Clear understanding of plans and focuses
- Experience of sample and image management
- Self-motivation to build plans and increase visibility and contacts on all digital media platforms
- Good use of IT systems and programs
- Creative ideas and proactive in improving ways of working
- Love of fashion
Key relationships and stakeholders
- Head of PR & Social
- PR Leads
- PR Manager
- Head Office PR team
- Showroom PR team
- All media, priority team assistants at target media
- Marketing assistants
- Buying admin assistants
- Relevant external stakeholders
No recruitment agencies
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