Date Posted: Thursday 7th September 2023
Date Expires: Sunday 8th October 2023
About Aisle 8:
Launched by Lauren Stevenson and Virginia Norris in October 2014, Aisle 8 is an agency, which specialises in digitally-remastered communications. Based in Farringdon, London, Aisle 8 represents some of the world’s leading fashion, lifestyle and beauty brands such as ASKET, Sézane, Merit, KITRI, Jo Loves by Jo Malone CBE, Typology, Boy Smells and Vuori, as well as globally renowned brands such as Ferrari, Mango, Reiss, Missoma and Superga.
Offering clients 360 communications solutions spanning PR, social media, influencer outreach, events, affiliate partnerships, content creation, seeding, VIP and talent partnerships, Aisle 8 simplifies the new communications landscape for brands.
Responsibilities:
The PR Junior Assistant reports to the PR Manager. This exciting role will ensure you are on the front line of the beauty, fashion and lifestyle industries, building your contacts through daily media briefings and pitches contributing to KPI results. You will be responsible for the day to day running of your accounts - including reporting, sharing client coverage updates, sample management, product and image requests, news and product pitching. The role will include all reactive as well as proactive media relations with assistants, editorial team support, and content creators. You will execute all creative mailers for your assigned clients and ensure mailers are sent out in a timely manner to align with new launches to the highest of standards. Event support will also be a key responsibility working closely with the PR Manager to make a success. You will work closely with the in-house brand teams as an extension of their team.
Areas of responsibility:
- Managing all image send outs, being the main point of contact for such requests
- Product management – managing all product requests, ensuring options are sent and followed up with in a timely manner. Working with the showroom team to ensure product tracking is adhered to
- Seeding stock management – implement and adhere systems to help maintain stock levels. Liaising with the client and the wider team to replenish stock where required
- Expected to hold, maintain and grow a significant set of media contacts across traditional print, broadcast and digital media
- Responsible for managing all emails from press and clients, that are relative to the role
- Responsible for noticing any missed opportunities throughout target media and approaching them to secure shopping page coverage and online coverage
- Supporting distribution of any client event invites, save the dates and creating any event specialized documents
- Responsible for creation and distribution of all press materials such as hot-sheets and press releases
- Responsible for monitoring and updating KPIs
- Work closely with the PR Executive and managing intern (if applicable) to maintain brand momentum and drive editorial results
- Develop and maintain relationships with assistant and lower-tier media levels – contacting and meeting with them on a weekly basis, making sure we’re on top of what they’re working on
Location: Aisle 8 office in Farringdon
Hours: 9am – 6pm Monday, 10am – 6pm Tuesday to Friday. Events to often run outside of these hours
Core Behaviours
Focuses on People
Is about considering the people who our work affects, internally and externally. It’s about treating people fairly and improving the lives of those we impact. It’s about ensuring we have the right processes in place.
- Having one-to-ones, appraisals, team meetings and training plans
- Thinking about what you would like if you were the client or media
- Being consistent and focusing on team building to achieve excellence
- Creating an environment to be creative
- Treating everyone with respect, equally and fairly
Takes Ownership
- Is about being proactive and owning our personal objectives. It’s about seizing opportunities, driving excellence, engaging with the business objectives, and furthering our professional development.
- Having regular one-to-ones and conversations
- Engaging in discussions about what’s required to deliver and giving a sense of resource available
- Achieving buy-in from teams so they can truly own their work by breaking down tasks into something achievable
- Working with your teams to provide creative development opportunities including self-development
- Owning your budget and spend, ensuring your teams focus on meeting outcomes
- Identify and owning opportunities for service development
- Being courageous even when you don’t know the answer
Works Collaboratively
- Is about helping each other, developing relationships, and understanding other people’s roles. It’s about working together with colleagues, partners, and customers to earn their respect, and get the best results.
- Working to objectives, summarising goals and monitoring via regular one-to-ones
- Building individual’s ideas into team work planning
- Seek to broaden the skill set of teams so that they can have transferable skills and support across a range of teams
- Encouraging your staff to support each other where necessary to complete tasks and meet objectives
- Promoting the development of skills and giving staff room and time to develop
- Developing team morale and cohesiveness
Communicates Effectively
- Is about how we talk, write and engage with others. It’s about using simple, clear, and open language to establish positive relationships with others. It’s also about how you listen and make yourself open to conversation.
- Having regular, open conversations with people, clearly expressing ideas and views, seeking and passing on customer and employee feedback and suggestions
- Setting up open communication channels for two-way feedback
- Finding out and knowing your teams’ skills and strengths, listening to what each other has to say and working as a team to deliver work
- Making time for regular catch ups, team meetings and one-to-ones to give and receive information
- Thinking carefully about avoiding jargon both internally and externally
Focuses on Results
- Is about ambition and achievement. It’s about orienting ourselves towards the end product and considering the effect of our service. It’s about making the right impact, having the right result and changing things for the better
- Being ambitious, knowing the bigger picture
- Ensuring juniors are clear about the outcomes and show a clear link between what they do and how it makes an impact on the customer
- Listening after asking questions
- Setting clear objectives and targets, ensuring they are SMART and measurable
- Finding learning opportunities for development
- Looking at any barriers or obstacles to work, review what is slowing down our progress
- Exploring ways to improve the way things are currently done ensuring we maximise our resources
- Meeting regularly with teams to ensure work is on track and focused on objectives and tasks
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