111SKIN - PR Executive/Senior PR Executive
Date Posted: Thursday 8th June 2023
Date Expires: Wednesday 28th June 2023
Role Overview
PR Executive/Senior PR Executive responsible for contributing to the optimum day-to-day running of all areas of PR across 111SKIN’s portfolio of lifestyle brands. Creative and passionate, working closely with the Head of Global PR & VIP, the candidate will need to cultivate key organisational skills, media and influencer relationships and ultimately work to drive sales, and maximise business performance for 111SKIN’s roster of lifestyle brands.
From events, relationship building, and mailers as well as ongoing communication with relevant parties across all platforms – email, social media, WhatsApp etc. We’re looking for a motivated individual who’s excited by 111SKIN and everything we stand for, keen to make their mark in the beauty industry and media/celebrity/VIP/Influencer/KOL network. You’ll have a knowledge of the beauty industry and luxury retail, trends, brand development, and a growing network of industry contacts: talent, talent agents, stylists, PROs, influencers, KOLS as well as Editors and journalists.
The ideal candidate will be a self-starter with experience in PR &/OR beauty industry.
Benefits:
- 111SKIN skincare allowance
- Complimentary 111CRYO sessions
- x1 luxury facial available 4 times a year
- Generous discount off 111SKIN at 111skin.co.uk
- 25 days AL per year
Key qualities:
- Excellent written and verbal communication skills
- Highly proficient across all social media platforms
- Ability to confidentially, and professionally communicate with high profile individuals
- Attention to detail across imagery assets
- Superb organisation
- Creative and strategic thinker
- Individual who’s keen to build their network to support their pitching success
- Ability to work in a fast-paced environment, prioritise, multitask and meet tight deadlines
- Ability to work in a team and independently
- Self-motivated, considerate, thoughtful and enthusiastic
- Capable of confidentially working alongside Founders’, leadership and senior members of the team when required
Duties and Responsibilities
- Working closely with the internal sales teams to provide seasonal marketing support to brand stockists
- Ownership of responding to media on social media platforms following PR activations. Acting as a meaningful use of time to extend network and maintain relationships.
- Managing the inventorying and movement of press samples and gifting
- Taking ownership of the media product send out process: strategically identifying the right opportunities.
- Support with content creation across the board - via supporting with Founders' profiles on varying platforms, creating UGC content with influencers as well as personally, plus more stylised content via network on media.
- Building and strengthening relationships with growing network of industry contacts: talent, talent agents, stylists, PROs, influencers, KOLS as well as Editors and journalists.
- Pitching newness elegantly and product to appropriate network
- Coordinating gifting orders, deliveries and shipments
- Accurately reporting all upcoming press credits and gifting recipients
- Collating clippings and delivering regular media coverage updates to the internal teams
- Proactively assisting in the organisation of PR support across key PR calendar moments
- Build and strengthen relationships with key beauty press across digital and print titles, leading to best-in-class and continual editorial. Also extend beyond beauty, incorporating men’s grooming, wellness, lifestyle, and luxury.
- Take ownership of various outreach pitches, working alongside Head of Global PR & VIP on strategy. Results should contribute to increased social following, coverage, and conversion.
- Ensure meetings with beauty press and influencers occur on a regular basis, and that you are fully versed on all products from brand story to formulas, ingredients, benefits, USP’s, how-to-use etc.
- Cultivate and manage relationships with top tier titles and journalists
- Build seeding programs to drive awareness and build advocacy.
- Connect 111 brands with like-minded brands and individuals if relevant, with collaborations, partnerships etc in mind.
- Support brand on storytelling around CSR, sustainability, and philanthropic initiatives. Ensure they are front and centre of conversations within this space
- Ensure 111SKIN are entered into leading and credible industry awards
- Generate best-in-class coverage on a continual basis.
- Work with the Senior Team on crisis communications if required.
- Share coverage with team daily and editorial reports (inclusive of insights, analysis and recommendations), on a monthly basis. Provide bespoke coverage reports for new launches, events and special projects when requested.
- Able to confidently share ideas and initiatives in team and client meetings
Key Competencies
- Ambitious
- Passionate
- Hard-working
- Team player with a passion for the beauty industry
No recruitment agencies
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