Function: Public Relations & Communications

Total years professional experience: 3+ years

About Lo Studio

Lo Studio is a company that delivers the latest communication techniques to reach new, niche, and broad audiences. We build and amplify brand conversations through strategic communication, talent curation and cultural events. We believe that fashion, lifestyle, art, music and culture set the tone of our daily conversations. Partnering with talent, we use strategic, targeted media channels and platforms to boost and enhance the client’s core message and presence. Working with both established and new brands, our goal is always to ignite their campaign or project to achieve measurable results. Lo Studio draws from 20 years of industry experience, immeasurable contacts plus a drive to always break new ground.

Description

This is a hands on role, working directly with the founder and director. Candidate must have at least 3 years’ experience in Fashion PR. Responsibilities will include creating and developing strategies for Lo Studio’s clients, day-to-day management of the accounts and talent/style leaders dressing. Alongside this the Account Manager will also work on special projects and events if needed.

Requirements

• Established press contacts
• Daily contact with clients
• Excellent use of IT systems and programs such as Keynote and Microsoft Office. Experience in Fashion GPS preferable
• Experience of sample and image management
• Strategic thinker who can develop storylines for clients in innovative and creative ways
• Positive, can-do attitude, ambitious, yet down-to-earth enough to help with different level of tasks
• Smart, energetic, wanting to succeed for the company, strong work ethic, and a leader in general
• Act as an ambassador of the business, reflecting the vision and values
• New thinking – suggest new ways of working, new advocates and creative PR and social ideas
• Love of fashion, lifestyle, music and passion to stay in touch with popular culture
• Experience with fashion shows & presentations, brand events and has an interest in talent and new influential individuals

About you

• Team player and can do attitude
• Self-motivated, creative and proactive
• Great communication and networking skills - written and verbal
• Excellent organisation and digital media skills
• A keen eye for detail and can work independently
• Good at prioritizing tasks

Key Day to Day

Responsibilities Fashion Communication and talent/style leaders dressing placements

• Product, feature, and talent/style leaders dressing pitching
• Development and execution of seasonal PR strategies
• Work with the team on management of sample movement via Fashion GPS
• Coordination of incoming interviews and asset requests from UK publications
• Coordination with international press offices
• Monitoring of talent and in-town names for dressing opportunities/events
• Monitoring of press and social media for brand coverage and reports
• Talent gifting lists
• Planning of biannual press days
• Compiling of weekly/monthly coverage reports and show reports

Fashion Shows/Presentations, Events

• Guest list / casting proposals / talent forecasting decks
• Guest list management with Launchmetrics software and Excel
• Pre and post event press media planning
• Draft event press releases
• On site overall event, staff management, talent and logistics management

Admin / AOB

• Weekly management of Launchmetrics database
• Media relations - build relationships with fashion press and relevant media and influencers to ensure opportunities are maximized

No recruitment agencies

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