Company: Joanna Jeffreys Reports to: Communications Director, working closely with the PR Manager Location: London / Hybrid

Overview

Joanna Jeffreys is a leading brand-building communications agency specialising in PR, brand communications, influencer marketing and VIP and talent relations. Working across the fashion, beauty and lifestyle industries, we create impactful campaigns, creative partnerships and meaningful connections between brands, media, talent and audiences.

We are looking for an enthusiastic, creative and highly motivated Senior PR & Influencer Executive to join our team.

Working across a portfolio of brands, the successful candidate will play an integral role in delivering PR and influencer campaigns, securing editorial opportunities, developing relationships with media and talent, and supporting brand launches, events and creative activations.

We are looking for someone who is naturally proactive, commercially aware and confident taking ownership of their responsibilities. Someone with an instinct for what makes a great story, an eye for emerging trends and talent, and the drive to identify opportunities rather than wait for them to be presented.

The role offers an exciting opportunity to develop within a dynamic, collaborative agency working at the intersection of fashion, beauty, celebrity and culture.

Key Responsibilities

PR, Media Relations & Campaign Management

• Proactively research and identify editorial opportunities across print, digital and broadcast media.
• Build and develop relationships with journalists, editors, stylists and relevant industry contacts, with enthusiasm for growing a strong media network.
• Develop compelling story angles and targeted pitches that generate meaningful coverage for clients.
• Work closely with the senior team to pursue relevant press opportunities, taking increasing ownership of media outreach and follow-up.
• Manage day-to-day press office activity, including media enquiries, press materials and product requests.
• Contribute creative ideas to PR strategies, brand launches, campaigns and activations.
• Research relevant podcast, panel, speaking and industry event opportunities for clients.
• Demonstrate initiative by monitoring the news agenda, identifying fresh opportunities and developing relationships that deliver results.
• Take ownership of agreed actions, deadlines and follow-ups, ensuring work is delivered accurately and reliably.

Influencer Marketing, Affiliate & Brand Partnerships

• Manage and coordinate influencer campaigns across paid partnerships, organic gifting, affiliate marketing and product seeding.
• Research, identify and engage relevant influencers, content creators and emerging talent aligned with client objectives.
• Build and nurture relationships with influencers, agents, talent managers, creators and affiliate partners.
• Identify and develop affiliate marketing opportunities, including commission-based collaborations, creator partnerships and relevant affiliate networks.
• Support the management of affiliate programmes, including outreach, onboarding, commission structures, promotional codes and tracking links.
• Coordinate campaigns from initial outreach and briefing through to negotiations, content approvals, delivery and reporting.
• Develop creative and engaging gifting initiatives, PR mailers and influencer experiences.
• Support UGC, micro and nano influencer programmes, overseeing outreach, product allocation, send-outs and follow-up.
• Monitor influencer and affiliate performance, tracking engagement, traffic, conversions and sales where relevant.
• Identify opportunities to maximise brand visibility, engagement and commercial results through ongoing influencer and affiliate relationships.

VIP, Talent & Cultural Partnerships

• Identify and develop relevant VIP and talent opportunities across fashion, beauty, entertainment and popular culture.
• Support celebrity and VIP engagement around launches, events, premieres, awards seasons and fashion weeks.
• Coordinate VIP gifting, treatments, product placements and creative brand experiences.
• Support dressing opportunities, including talent outreach, sample coordination, fittings, deliveries and returns.
• Develop and maintain relationships with stylists, publicists, talent managers and agents.
• Stay informed about emerging talent, cultural moments and industry developments that could create opportunities for clients.

Client & Account Management

• Take responsibility for assigned day-to-day account activity, ensuring projects progress efficiently and to a high standard.
• Proactively anticipate client needs, identify opportunities and follow through on agreed actions.
• Contribute ideas and recommendations during client meetings, brainstorms and internal planning sessions.
• Prepare client updates, meeting agendas, progress reports and campaign evaluations.
• Support the development of creative proposals, presentations, new business pitches and campaign strategies.
• Assist with campaign budgets, performance reporting and the tracking of agreed objectives.
• Work collaboratively with senior colleagues while demonstrating the confidence and initiative to manage individual responsibilities independently.

Showroom, Events & Product Coordination

• Coordinate product send-outs, gifting, sample requests and returns for journalists, influencers, talent and stylists.
• Maintain accurate sample records, stock information and relevant contact databases.
• Liaise with clients, suppliers and couriers to ensure smooth product delivery and logistics.
• Support the planning and execution of press events, launches, influencer activations and brand experiences.
• Assist with showroom management and organisation as required.

Media Monitoring & Industry Intelligence

• Monitor and circulate relevant editorial, digital and influencer coverage.
• Maintain accurate, up-to-date media, influencer and industry contact databases.
• Track relevant industry news, competitor activity, emerging talent and social trends.
• Identify and share potential opportunities for clients, demonstrating curiosity, creativity and commercial awareness.
• Support the preparation of coverage reports, award submissions and campaign evaluations.

Skills, Experience & Attributes

The ideal candidate will have:

• 2–4 years' relevant experience across PR, influencer marketing, brand communications or beauty marketing, either agency-side or in-house.
• Experience working with fashion, beauty or lifestyle brands.
• A genuine interest in the media landscape and the enthusiasm and confidence to build relationships with journalists, influencers and industry contacts.
• Excellent interpersonal and communication skills, with a natural ability to connect with people and nurture professional relationships.
• Strong written communication skills and an interest in developing creative pitches and compelling brand stories.
• Experience supporting brand launches, influencer activations, creative campaigns or media outreach.
• An understanding of paid and organic influencer marketing, affiliate partnerships and the commercial role of creators.
• Knowledge of affiliate platforms including ShopMy, LTK (LIKEtoKNOW.it), Skimlinks and Awin would be advantageous.
• Outstanding organisational skills, attention to detail and the ability to manage multiple deadlines.
• A proactive, resourceful and ambitious approach, with the ability to take ownership, think independently and identify opportunities.
• A genuine passion for fashion, beauty, celebrity, social media and popular culture, and knowledge of Instagram, TikTok and YouTube.
• Proficiency in Microsoft Office and Google Workspace; familiarity with PR and influencer databases would be advantageous.
• Existing press and influencer relationships are advantageous but not essential.

Most Importantly, We're Looking For Someone Who Is:

• Proactive and resourceful — someone who takes initiative, thinks ahead and actively seeks opportunities for clients.
• Creative and culturally connected — with a natural curiosity about brands, people, trends and what makes a compelling story.
• Accountable and reliable — someone who takes ownership of their work, follows through on commitments and consistently delivers to a high standard.
• Confident and relationship-driven — comfortable engaging with journalists, influencers, clients and industry contacts.
• Ambitious and collaborative — excited to contribute ideas, take on responsibility and grow within a dynamic, creative agency.

Above all, we value initiative, creativity and a genuine enthusiasm for delivering results. We're looking for someone who wants to make a meaningful contribution to both our clients and the continued success of the agency.

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