Global Senior Influencer Manager

We are offering an exciting position to join the Rimmel Global Marketing team! This is a great time to make an impact turbocharging our Global influencer and advocacy strategy, developing disruptive global campaigns and activations, driving KPIs and managing our global influencer relationships.

THE ROLE

As our Global Senior Influencer Manager, you are responsible for focusing on driving awareness and consideration of the Rimmel brand through influencer-led campaigns, globally. We are looking for someone that is passionate about the value of influence, has deep knowledge of the influencer space, tools, risks and opportunities to create enviably effective campaigns. Campaigns that drive conversation, that talent wants to be a part of, and that the team can be proud of.

Your main focus will be to:

• Build a global influencer strategy and approach guiding on the most effective tools to identity, recruit, execute and measure influencer marketing success
• Identify and engage with influencers who align with our target audience and brand values
• Manage and grow our Global influencer relationships and digital ideas across multiple markets, cultures and social platforms as part of an effective and always on content strategy
• Apply critical thinking to influencer campaign support plans to ensure content is connected to broader marketing plans and is focused on the right metrics to help us achieve our goals Collaboration with the local teams to ensure all content resonates in the markets and is utilised Brand reputation and issues management related to influencer outputs and broader social media impact
• Senior counsel and expertise on the latest influencer marketing news, approaches, trends, tools and approaches
• Oversight and management of paid social influencer related products and tools (Traackr, Sprinklr, etc.) across all major platforms (TikTok, Meta, Snap), including objective setting and performance projections
• Management of talent negotiations, required suppliers, contracts, payment and deliverables Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.
• Provide regular reports on brand/campaign performance, including metrics such as engagement, reach, and ROI.

We are looking for someone with a deep understanding of the evolving creator economy and influencer landscape, combined with strong expertise in talent management, commercial negotiations, contractual frameworks, legal compliance and risk management.

On a legal aspect you will need to be able to:

• Lead and oversee the end-to-end contractual process for influencer, talent and creator partnerships, from commercial negotiations through to execution and delivery.
• Partner closely with internal Legal and Compliance teams to develop and implement robust contractual frameworks for influencer partnerships across markets.
• Identify and proactively mitigate potential legal, reputational, brand safety and compliance risks associated with influencer and creator partnerships.

Working for Coty means constantly evolving and being fearlessly kind at the heart of everything we do!

The team consists of the Director of Advocacy Influencer and PR, Senior PR Manager, Assistant Advocacy Manager and Team Assistants. You will work closely together with several cross functions such as Product Innovation, Digital & Media, Commercial Planning and Corporate Comms.

All your colleagues are creative, supportive, diverse and demonstrate a pro-active attitude.

YOU ARE A COTY FIT

• You are passionate about the value of influence, have deep knowledge of the influencer space, tools, risks and opportunities to create enviably effective campaigns. As a Global Senior Influencer Manager you will be accustomed to work cross-functionally, with a lot of internal and external partners and feel energized from working in a fast-paced, diverse and international environment.

Other than that, you will have:

• 6 - 8+ years Influencer marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred)
• Strategic thinker with strong project management skills required
• Seasoned experience in developing influencer marketing strategies that consider platform roles, tiers of influence and how different strategies achieve different goals
• Ability to form strong talent and talent agency relationships
• Must have excellent understanding of digital/Influencer projects development life cycle
• Skilled in written/verbal and delivering presentations
• Current on emerging trends and technologies and passionate about the digitally/Influencer driven consumer decision journey

If you're ready to support and shape the future of beauty, we want you on our team!

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty's global omni-working policy provides the option to work up to 50% of your month remotely.

We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we'd love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

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