Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty, continues to break records across countries, channels, and categories. The company now employs over 1,100 people globally and is available to buy in over 76 locations.

The Role:

We are looking for a creative, talented and passionate PR & Advocacy Manager to be fully responsible day-to-day for all areas of PR for the EU and Australia, focusing on driving the brand and product strategy for engaging media (consumer and corporate), macro & powerhouse influencers and makeup artists.

This role will report into our Head of PR & Advocacy (EMEA), and the role will involve working very closely alongside Global PR & Marketing teams as well as EMEA Marketing and Commercial teams.

In addition, this role will work very closely with Local PR Agencies to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive increased brand awareness and sales.

Key Responsibilities:

• Develop strategies and exceptional PR plans that can be executed locally to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences
• Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content
• Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region)
• Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
• Propose launch plans for key NPD activity and marketing campaigns
• Deliver plans for securing and utilising celebrity and digital influencer credentials
• Guide local agencies to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI
• Develop plans to create an enviable corporate image for Charlotte Tilbury within the beauty industry and beyond
• Develop the local strategy for working with mega digital influencers and celebrities
• Manage and motivate a team of 3 members and 7 agencies to deliver plans

Requirements

We Are looking For:

• French speaking would be an advantage
• Local experience ideal
• A proven background in Beauty PR experience is essential, with both an agency or in-house background as desirable (if coming from an agency, we would be looking at an Account Director or above)
• Background in working with a known personality
• Experienced in devising and implementing strategic plans with creative flair
• Excellent leadership, team management and communication skills
• Have the ability to work under pressure and meet deadlines in a timely manner
• Have a flexible and professional attitude
• Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
• Have experience in the digital landscape – the PR team manage all digital mega influencers
• Adept at managing multiple stakeholders

Benefits

• Generous staff discount
• Generous monthly product gifting
• 25 days holiday plus bank holidays
• Hybrid, flexible working with core hours between 10am and 4pm
• Dog friendly office on Monday and Fridays.
• Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets.
• Other fabulous benefits such as life assurance, birthdays off work and pension contribution.

Apply here

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