capsule. group is a multi-lens marketing house built across Communications, Consumer, Community and Creative.

We connect brands with people through culturally relevant campaigns, earned influence, creator communities, IRL consumer moments, digital storytelling and commercially focused brand building.

Our work is built around the red thread: the strategic idea that every touchpoint should connect. From press and partnerships to creators, content, retail activations and live experiences, we build integrated campaigns designed to create visibility, conversation, relevance and measurable impact.

We work across beauty, wellness, lifestyle, aesthetics and consumer health, supporting brands including Laneige, Aestura, Batiste, Bubble, CurrentBody, SACHEU, Dermatica, Dr Reju-All, HERO, Lumene, and Mario Badescu.

As Capsule Group continues to evolve, community is central to our next chapter. We are looking for an Senior Account Manager who understands how modern brands are built: not through isolated channels, but through connected ecosystems of earned media, influence, experience and culture.

Overview

We are seeking a proactive, accountable and highly motivated self-starter who thrives in a dynamic, fast-paced environment. As a Senior Account Manager, you will be a natural team player who takes full ownership of your role, continuously seeking opportunities for improvement and efficiency.

You will play a key role in delivering outstanding press office results across a portfolio of beauty and wellness brands - from skincare and haircare to wider consumer categories - generating high-quality earned coverage that drives brand awareness, relevance and conversation. You will have a proven ability to secure impactful media results, build and continuously grow strong relationships across the media landscape, and identify both reactive and proactive opportunities that keep brands consistently visible. We are looking for somebody who combines strategic thinking with excellent execution, actively expands their network of editors, journalists, freelancers, creators and industry contacts, and is motivated by delivering measurable results and standout brand visibility.

Key Responsibilities

Client Relationship Management

• Build and nurture long-term, strategic relationships with clients across the beauty and wellness sectors.
• Understand client business goals and proactively identify opportunities for growth and improvement.
• Serve as a trusted advisor, managing expectations and ensuring exceptional service delivery.

Strategic Campaign Leadership

• Develop and lead integrated communications strategies that combine earned media, digital, influencer, social and brand activity to deliver measurable business results.
• Collaborate with Creative, Consumer and Social teams to deliver campaigns aligned to client objectives and one clear strategic narrative.

Media Relations, Press Office & Industry Network Development

• Proactively pitch to key beauty, lifestyle and consumer media to secure impactful earned coverage across print, online, broadcast and social channels.
• Build, nurture and continually expand a high-quality network of editors, journalists, freelancers, creators and industry contacts, ensuring Capsule remains front of mind for opportunities, expert commentary, trend features and brand storytelling.
• Develop and implement SEO-led press office strategies, including search-driven media assets, expert commentary, trend-led stories and evergreen content plans designed to maximise discoverability, backlink opportunities and long-term brand relevance.
• Identify reactive and proactive media opportunities that keep clients consistently visible and culturally relevant.
• Work closely with internal teams to ensure earned media is integrated into wider campaigns, amplifying brand visibility across every touchpoint.

Influencer Outreach & Events

• Execute organic influencer engagement plans that support wider communications objectives.
• Plan and coordinate press, influencer and consumer events, ensuring seamless delivery, strong attendance, meaningful content creation opportunities and measurable impact.

Project & Account Management

• Confidently manage accounts across a variety of beauty and wellness categories, ensuring campaigns are delivered on time, within budget and to the highest standard.
• Oversee project timelines, budget planning, forecasting and financial reporting.
• Continuously identify opportunities to improve processes, campaign performance and client satisfaction.

Performance Analysis & Reporting

• Monitor always on and campaign performance using KPIs, media analysis and reporting tools.
• Prepare and present insightful client reports with clear recommendations that demonstrate measurable impact and opportunities for continued growth.

Team Collaboration & Leadership

• Mentor and support junior team members, encouraging collaboration, accountability and professional development.
• Foster strong interdepartmental communication to ensure campaigns are delivered seamlessly across teams.
• Actively contribute to the growth of Capsule's media network by introducing new contacts, sharing opportunities across teams and supporting a collaborative approach to relationship building throughout the agency.

The Ideal Candidate

• A proactive, highly motivated self-starter who thrives in a fast-paced agency environment.
• An outgoing, personable and commercially minded communications professional with exceptional relationship-building skills.
• A strategic thinker with a strong understanding of the beauty, wellness and consumer landscape, alongside an interest in emerging cultural and media trends.
• A solutions-focused leader who takes ownership, demonstrates accountability and is committed to continuous personal and professional growth.
• A well-connected communications professional with an established network of beauty, lifestyle and consumer media contacts, alongside a genuine passion for continually growing that network. You naturally build relationships, stay connected to industry movements and are always looking to create new opportunities for both clients and the wider agency.
• Curious, culturally connected and commercially aware, with a proactive approach to identifying new journalists, publications, creators and industry partners.

Qualifications

Experience

• Minimum of 5 years' experience within a full-service communications, PR or integrated agency.
• Proven track record delivering successful press office programmes and integrated communications campaigns.
• Demonstrable experience managing multiple client accounts and cross-functional projects.
• Beauty and/or wellness experience is essential.

Skills

• Exceptional interpersonal, networking and communication skills, both written and verbal.
• Strong organisational and project management skills with excellent attention to detail.
• Strategic thinker with the ability to balance long-term planning and day-to-day execution.
• Commercially aware, with the ability to identify opportunities that strengthen client performance while contributing to the continued growth of Capsule's reputation, relationships and industry network.

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