Experiential and Activation Director

WE ARE capsule. group

We are a modern marketing house built to create influence.

capsule. group brings together four specialist lenses; Communications, Community, Consumer and Creative, under one connected proposition.

We believe the most influential brands aren't built through one channel. They're built when earned media, creators, culture, content and real-world experience work together, each strengthening the other.

That's where we come in.

We combine cultural intelligence, strategic thinking and specialist expertise to help ambitious brands earn attention, build meaningful communities and create lasting relevance. From shaping reputation and driving digital discovery to creator advocacy and IRL brand experiences, we connect every touchpoint through one clear strategic thread.

We are the red thread.

Our work is increasingly integrated, but our expertise remains specialist. We care about ideas, but equally about their execution. We value creativity alongside commercial thinking, cultural relevance alongside measurable impact, and ambition alongside operational excellence.

And the same thinking applies to our people.

capsule. group is built around individuals with different perspectives, disciplines and strengths. We want people to develop deep expertise while having the opportunity to think beyond their own lens, collaborate across the Group and understand the bigger picture of how modern brands are built.

We are ambitious about where capsule. group is going and equally serious about building a culture where talented people can grow, contribute and do the best work of their careers.

Our portfolio includes Laneige, Aestura, BUBBLE, Batiste, Dermatica, Dr Reju-All, HERO, MediHeal, Sacheu, CurrentBody, Debbie Thomas Clinic, Hero, Mario Badescu, Lumene…

Job Title: Experiential & Activation Director (Beauty, Wellness, Lifestyle)

Location: Holborn, London Hybrid: Monday, Tuesday and Thursday in the office, with flexibility required due to the nature of event delivery Contract: Full-time, Permanent

capsule communications

About the role

We are looking for an experienced Experiential & Activation Director to lead the planning, development and delivery of events, experiential activations and creative mailers across our client portfolio.

This is a senior, hands-on role for someone who combines creative thinking with exceptional project management and production experience.

You will be responsible for taking projects from initial brief and creative concept through to production and execution, while also acting as the central project lead on larger activations involving multiple agencies and external partners.

You will manage a small team and work closely with our PR, influencer, social, creative and account teams to ensure every activation is strategically strong, creatively exciting and operationally seamless.

We are looking for someone who loves the creative side of events but is equally comfortable building a critical path, interrogating a supplier quote, managing a budget or solving an unexpected production challenge on-site.

What we offer

• Competitive salary and performance-related bonus
• Pension scheme
• Health and wellbeing support, including employee assistance programme
• Ongoing learning and professional development
• Industry events, networking opportunities and training
• Recognition programme celebrating outstanding performance
• One paid volunteering day each year
• Opportunity to help shape one of the UK's fastest-growing communications agencies

Key Responsibilities

Strategic Leadership

Lead and evolve capsule's events department, setting the vision, processes and standards for event delivery.

Develop innovative event strategies that support wider PR, influencer and communications campaigns.

Act as the senior strategic advisor to clients, providing creative solutions that deliver measurable business impact.

Identify new event formats, industry trends and experiential opportunities to strengthen capsule's offering.

Collaborate with the senior leadership team on agency growth plans and commercial strategy.

Client Leadership

• Build long-term relationships with senior client stakeholders, becoming a trusted extension of their marketing teams.
• Lead pitches and presentations for new business opportunities.
• Identify opportunities to organically grow existing client accounts.
• Ensure exceptional client service across every stage of the event lifecycle.
• Handle senior-level conversations, problem-solving and escalation management.

Event Strategy & Planning

• Lead the development and delivery of events, experiential activations, pop-ups, influencer experiences, press events and consumer activations.
• Translate client briefs into clear event strategies, concepts and delivery plans.
• Work with internal teams to ensure activations support wider PR, influencer, social and brand objectives.
• Develop event proposals, scopes of work, budgets, timelines and critical paths.
• Identify opportunities to make experiences culturally relevant, socially engaging and content-worthy.
• Present event concepts and recommendations confidently to clients.

Event Production & Execution

• Own events from initial briefing through to final delivery and post-event wrap-up.
• Lead venue sourcing, supplier selection, production, fabrication, AV, catering, entertainment, staffing, logistics and event operations.
• Build and manage detailed production schedules, run-of-shows and event documentation.
• Oversee guest journeys and ensure every touchpoint of the experience has been considered.
• Manage health & safety requirements, risk assessments and contingency planning where required.
• Act as the senior event lead on-site, ensuring events are delivered smoothly and to a high standard.
• Remain calm under pressure and confidently troubleshoot challenges during production and live events.

Multi-Agency Project Management

• Act as the central project lead for activations involving multiple agencies and partners.
• Coordinate responsibilities, timelines and deliverables across creative, production, media, social, PR and other specialist agencies.
• Establish clear ways of working and ensure all parties understand ownership and deadlines.
• Lead regular project status meetings and maintain clear communication between clients, internal teams and external partners.
• Identify potential risks or delays early and develop solutions before they impact delivery.

Creative Mailers & Seeding

• Lead the creative development and production of influencer, press and VIP mailers.
• Take mailer projects from initial concept through design, sourcing, sampling, production, packing and distribution.
• Work closely with creative teams and suppliers to develop innovative and highly shareable mailer concepts.
• Manage production timelines, quantities and budgets.
• Oversee fulfilment and logistics to ensure projects are delivered accurately and on time.
• Continually identify new suppliers, materials and creative approaches that elevate our seeding offering.

Budget & Commercial Management

• Build and manage detailed event and production budgets.
• Source and negotiate supplier quotations.
• Track expenditure throughout projects and ensure budgets remain controlled.
• Identify cost efficiencies without compromising creative quality.
• Understand project profitability and work with senior leadership to protect agency margin.
• Ensure additional client requests or changes in scope are identified and costed appropriately.

Team Leadership

• Manage and develop a small events team.
• Delegate projects and responsibilities effectively based on experience, workload and development opportunities.
• Provide clear direction, feedback and support to junior team members.
• Review work and ensure consistently high standards across the team.
• Help establish processes, templates and best practices that improve how events are delivered across the agency.
• Support the wider agency team with event and production expertise.

Client & Stakeholder Management

• Build strong relationships with clients and become a trusted senior point of contact for events and experiential.
• Confidently present creative concepts, budgets and production recommendations.
• Manage client expectations around timelines, feasibility and budgets.
• Communicate challenges clearly and always bring solutions and recommendations.
• Work collaboratively with account teams to ensure clients receive a seamless agency experience.

About You

We are looking for someone with significant experience delivering events and experiential activations within an agency, brand, production or experiential environment.

You will be both strategic and hands-on. You can develop an exciting experiential concept, but you also understand exactly what is required to turn that idea into reality.

Essential Experience & Skills

• Strong experience delivering events and experiential activations from concept through to execution.
• Experience working within a communications, PR, experiential, creative or production agency.
• Demonstrable experience managing complex projects involving multiple agencies and stakeholders.
• Strong event production knowledge and an established understanding of suppliers and production processes.
• Experience managing significant event and production budgets.
• Experience managing and developing junior team members.
• Excellent project management skills with exceptional attention to detail.
• Strong commercial awareness and confidence managing project costs.
• Experience developing creative mailers, gifting or influencer seeding programmes.
• Confidence working directly with senior clients and stakeholders.
• Strong presentation and communication skills.
• An understanding of influencer, PR, social and content and how experiential activity can work across these channels.
• The ability to manage multiple fast-moving projects simultaneously.
• A calm, solutions-focused approach when working under pressure.
• Existing network of premium venues, suppliers and production partners.
• Budget forecasting and departmental P&L management.
• Knowledge of health and safety, risk assessments and event compliance.

Success in this role

In your first 12 months, you will have:

• Elevated capsule's events offering through industry-leading creative execution.
• Built trusted relationships with key clients and become their go-to strategic advisor.
• Strengthened and developed a high-performing events team.
• Improved operational efficiencies and profitability across the department.
• Contributed to significant agency growth through new business wins and account expansion.
• Delivered market-leading influencer, press and consumer experiences that reinforce capsule's reputation as one of the UK's leading beauty and lifestyle communications agencies.

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