PR AND SOCIAL ASSISTANT

Key Responsibilities

PR & MEDIA RELATIONS

• Support the PR team with day-to-day press office activities and media relations.
• Draft press releases, media pitches and communications materials.
• Build and maintain relationships with journalists, stylists, influencers and wider media contacts.
• Coordinate jewellery loans to press, stylists and publications, ensuring smooth logistics and accurate record keeping.
• Monitor daily media coverage and compile regular press clippings, quarterly reports and coverage updates.
• Maintain and update media databases, press lists and contact records.
• Respond to image and credit requests from media and external partners.
• Maximise editorial opportunities across a wide range of publications.
• •upport the coordination of press events, launches and media appointments.
• Provide general administrative support to ensure the smooth running of the PR and marketing department.
• Attend photoshoots and events to look after stock and create social content where possible.
• Assist with shoot preparation, product organisation, styling support and prop management.

SOCIAL MEDIA & CONTENT

• Support the management of Boodles' social media channels, including Instagram, TikTok, LinkedIn, Facebook, Pinterest and X.
• Assist with content creation, including stories.
• Support community management and ensure channels are maintained to a high standard.
• Support influencer and celebrity collaborations, helping to build relationships and coordinate activity across their channels.
• Assist with the planning and coordination of biyearly brochure shoots and monthly socail shoots for the branding team.
• Attend and support Boodles events, launches and activations, including occasional travel within the UK and internationally.
• Capture content and support social media coverage during events, ensuring opportunities are maximised across channels.
• Assist with the organisation and maintenance of social media assets, including image libraries and content archives.

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