Are you passionate about beauty and ready to level up with your next role, working with exciting brands in an environment where you can grow and be nurtured in your career?

b. the agency is a female founder-led agency with a 20-year history of proven results for some of the biggest names in beauty. Recently named as one of PR Week's top 150 UK consultancies (no 16 in Top 20 consumer agencies, up two places from 2025!) b. brings together like-minded creatives, to offer a 360 strategic approach shaping the future of beauty. We partner with some of the most exciting names in the industry, crafting campaigns, stories and strategies that connect brands with audiences on a deeper level. Whether it's launching a new cult product or building long-term brand fans, we deliver work that changes conversation.

As part of the team, you will be working across a range of the UK's most exciting beauty brands alongside up-and-coming category disruptors, generating top-tier press and influencer coverage for clients whilst delivering game-changing strategic ideas and implementation.

Responsibilities:

• Lead a portfolio of beauty, wellness and lifestyle clients, taking ownership of strategic direction, account performance and long-term client growth.
• Act as the senior strategic lead across your accounts, providing confident counsel and building trusted relationships with senior client stakeholders.
• Develop and oversee integrated communications strategies spanning traditional PR, organic influencer, paid creator partnerships, retail activations, experiential campaigns, eventing and brand collaborations.
• Work closely with the senior leadership team to identify opportunities for client growth, agency development, and long-term commercial success.
• Drive proactive strategic thinking across the portfolio, ensuring campaigns are insight-led, culturally relevant and deliver measurable commercial impact.
• Oversee campaign delivery across your teams, ensuring activity is executed to an exceptional standard while empowering managers to confidently lead day-to-day delivery.
• Lead, mentor and inspire the junior team, creating an ambitious, collaborative and high-performing culture.
• Lead campaign brainstorms and strategic planning sessions, encouraging innovative thinking.
• Confidently lead senior client meetings, annual planning sessions, presentations and campaign reviews, acting as a trusted advisor to your clients.
• Build and maintain influential relationships across media, influencer, retail and industry networks, identifying opportunities that benefit both clients and the wider agency.
• Play a key role in new business, contributing to prospecting, proposal development, creative strategy, chemistry meetings and pitch presentations.
• Identify opportunities to build on agency processes, ways of working and client experience, continually raising the standard of work being delivered.

Requirements

• 8+ years' experience within a UK consumer PR agency, with significant experience leading beauty, wellness and lifestyle brands.
• Proven experience leading multiple high-profile client accounts, providing senior strategic counsel and consistently delivering outstanding results.
• Extensive experience developing forward thinking, integrated communications strategies across earned media, organic influencer, paid creator partnerships, retail marketing, experiential campaigns, eventing and brand collaborations.
• Demonstrable experience leading, mentoring and developing junior team members, creating a positive, high-performing culture.
• An established network of senior journalists, editors, creators, talent managers, retailers and industry leaders.
• Exceptional client management skills, with confidence advising senior stakeholders, navigating complex challenges and building long-term partnerships.
• A strategic and commercially minded thinker who balances creativity with measurable business outcomes.
• Proven experience contributing to successful new business pitches, strategic proposals and agency growth.
• Passionate about beauty, wellness, retail and consumer culture, with a strong understanding of market trends, industry shifts and emerging opportunities.
• A collaborative leader who actively contributes to agency culture, shares knowledge and supports colleagues across all levels.
• Naturally proactive, always thinking beyond the brief to identify opportunities that strengthen client relationships, improve agency performance and drive commercial success.

Benefits:

• Hybrid working
• Birthday day off
• Early Friday summer finishes + flexible hours
• Access to industry events, press launches and networking opportunities
• Regular socials, team lunches and annual away days
• Beauty + wellness perks + discounts
• Ongoing training and development

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