Dubai-based talent management agency Zodiac Global has announced its expansion into influencer marketing and creator partnerships across the UAE, Saudi Arabia and UK markets.

Jonathan Marshall, who recently joined the agency as Agency Managing Director, is leading the expansion, covering campaign strategy, creator sourcing, talent management, content production, paid amplification and campaign execution.

The agency, originally a talent management business, has grown over the past year in response to demand from creators and brands across the UAE and wider GCC.