PR agency PuRe has been appointed to oversee UK PR and the launch of the new showroom for luxury textile house Zimmer + Rohde at London Design Centre, Chelsea Harbour.

The campaign will centre on a series of events, launches, talks and sessions targeting the architecture and design community, including hospitality, hotels, yacht, private jet, property developers and luxury lifestyle designers.

The new London showroom, located on the Ground Floor North Dome, SW10 0XE and created in collaboration with Austrian interior designer Theresa Obermoser, opens on 18 June.