Swedish singer, songwriter, and dancer Zara Larsson has announced the launch of her intimate brand MAIN ROSE.

Crafted from high-quality, soft-touch fabrics, the first drop features 30 styles introducing a series of signature pieces and colours across intimates and apparel. Product categories include mesh, modal and microfiber underwear and effortless loungewear, with focus on expressive cuts, refined detailing and sharp styling.

Prices starting at €19. Sizes ranging from XS-XXL. The debut collection launches exclusively on mainrose.com on 15 October. Additional drops and new categories to follow in 2026.