HUGO Boss Fragrances introduces Zac Efron as its newest ambassador. The actor and producer will be apart of an innovative new campaign launching early next year for the brand’s iconic male fragrance, HUGO Man. Zac will kick-start a digitally-focused and multi-faceted campaign set to encourage younger generations to act on their passions to achieve their goals. Further details about the campaign will be revealed over the coming months on official HUGO BOSS channels.

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