YouTube has launched Creator Partnerships, a centralised platform that integrates creator marketing tools into YouTube Studio for creators and Google Ads and Display & Video 360 for advertisers.

The platform uses Gemini AI to help advertisers discover creators from more than 3 million within the YouTube Partner Program. Gemini analyses audience similarity, organic brand mentions, and subscriber growth to suggest creators for specific campaigns. Creators who share channel insights are surfaced 60% more in search results.

The system allows advertisers to build lists of creators and send inquiries to multiple creators simultaneously. It includes a dedicated section for managing brand deal links.

The platform provides Brand Lift, Search Lift, and Conversion Lift studies to measure partnership performance across both organic and paid content. 

For more information, visit youtube.com.