Date Posted: Friday 17th May 2019
YOOX has announced its debut collaboration with WRAD to celebrate its 10th anniversaty milestone. The WRAD x YOOX collaboration (pictured) comprises of a unisex sweatshirt made from organic denim by PureDenim. Using a cutting-edge mineral-dyeing technology called g_pwdr®, which allows the reduction of water by 90% in the dyeing stage. It's the latest in a long line of innovative YOOXYGEN initiatives.
And in May, the debut collection from last year's winner of the YOOXYGEN award, Marissa Petteruti, will launch. Entitled Amendment X YOOX, the 11-piece genderless collection is made from 100% certified organic cotton. It explores the theme of uniform dressing and transformable staples to reduce excessive consumption.
Amendment x YOOX in 'Brands'
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