Leading global talent management company, YMU, has announced the launch of its US Social division under the leadership of Deanna Ritter (pictured, left). Deanna will be joined by Haley Henning (pictured, right) as Senior Director of Talent.

The launch of a US Social agency aims to replicate the success and ambitions of the UK Social division, launched by Lucy Loveridge, Global Managing Director, Social. The division has grown exponentially since it launched in 2021 and represents leading content creators and podcasters.

Reporting into Lucy, Deanna will be signing new clients to the US division and will represent the North American interests of YMU’s social roster. 

Deanna and Haley will be based in Los Angeles managing clients including Refinery29's beauty director Sara Tan.