This website uses cookies. Please confirm that you are happy to receive all cookies. Confirm
site logo
CONTACTS industryINFLUENCERS NEWS DATES VACANCIES NEED HELP ?
SIGN UP/LOG IN

BE INCLUDED

BRANDS

PR/MKTG COMPANIES

PR/MKTG CONTACTS

MEDIA TITLES incl. BLOGS

MEDIA TITLES CONTACTS

FREELANCERS & INFLUENCERS

industryINFLUENCERS

CREATIVE AGENCIES

HELPLINES

VIEW ALL

SEND NEWS

SEND EDITORIAL REQUESTS

SEND PR REQUESTS

RECEIVE DIARY DAILY

HEADLINE FEATURES

CAMPAIGNS / COLLABORATIONS

FASHION

BEAUTY

LIFESTYLE

CELEBRITIES / INFLUENCERS

AWARDS

MEDIA

MEDIA LAUNCHES

EDITORIAL CHANGES

EDITORIAL REQUESTS

- BLOGGERS / INFLUENCERS

- TRADITIONAL MEDIA

EXPERT COMMENTARY

EXPERT NEEDED

CREATIVES / AGENCY

PR

ACCOUNT WINS

APPOINTMENTS

PR REQUESTS

DIARY INFLUENCERS

INDUSTRY|INSIGHT

LONDON FASHION WEEK

VIEW ALL

SUBMIT DATES

RECEIVE DIARY DAILY

VIEW ALL

POST A VACANCY

SIGN UP TO RECEIVE JOB ALERTS

FASHION

BEAUTY

HOMES / LIFESTYLE

FOOD & DRINK

ALL PR AND MARKETING

ACCOUNT MANAGER

ACCOUNT DIRECTOR

ACCOUNT EXECUTIVE

IN-HOUSE PR AND MARKETING

SOCIAL MEDIA AND DIGITAL



site logo


CONTACTS

BE INCLUDED

BRANDS

PR/MKTG COMPANIES

PR/MKTG CONTACTS

MEDIA TITLES incl. BLOGS

MEDIA TITLES CONTACTS

ALL MEDIA CONTACTS

FREELANCERS & INFLUENCERS

industryINFLUENCERS

CREATIVE AGENCIES

HELPLINES


industryINFLUENCERS

NEWS

VIEW ALL

SEND NEWS

SEND EDITORIAL REQUESTS

SEND PR REQUESTS

RECEIVE DIARY DAILY

HEADLINE FEATURES

CAMPAIGNS / COLLABORATIONS

FASHION

BEAUTY

LIFESTYLE

CELEBRITIES / INFLUENCERS

AWARDS

MEDIA

MEDIA LAUNCHES

EDITORIAL CHANGES

EDITORIAL REQUESTS

- BLOGGERS / INFLUENCERS

- TRADITIONAL MEDIA

EXPERT COMMENTARY

EXPERT NEEDED

CREATIVES / AGENCY

PR

ACCOUNT WINS

APPOINTMENTS

PR REQUESTS

DIARY INFLUENCERS

INDUSTRY|INSIGHT

LONDON FASHION WEEK


DATES

VIEW ALL

SUBMIT DATES

RECEIVE DIARY DAILY


VACANCIES

VIEW ALL

POST A VACANCY

FASHION

BEAUTY

HOMES / LIFESTYLE

FOOD & DRINK

ALL PR AND MARKETING

ACCOUNT MANAGER

ACCOUNT DIRECTOR

ACCOUNT EXECUTIVE

IN-HOUSE PR AND MARKETING

SOCIAL MEDIA AND DIGITAL

No results found for this search. Please check the spelling, or try another word.
If you would like the DIARY directory team to help find a contact for you, email your search to info@diaryd.com.

site logo MEDIA | INDUSTRY|INSIGHT

Year on TikTok 2021 revealed

Date posted on DIARY directory: Wednesday 15th December 2021

TikTok reveals its Year on TikTok 2021

TikTok has revealed its Year on TikTok 2021, a collection of the most creative UK brand activations that helped define the platform in 2021. The Year on TikTok 2021 list celebrates the brands that struck a chord with the community this year and achieved incredible results in the process. 

Commenting on the list, Kris Boger, General Manager, Global Business Solutions, UK at TikTok, said: "Looking back at what has been another exceptional year in marketing, what strikes me is the sheer diversity of brands showing up on TikTok, spanning all sizes and sectors, and the creativity they are bringing to the platform and community."

Here are the standout - and sold out - moments of 2021:

ASOS saw incredible results following its Halloween campaign, #ASOSAlterEgo. Aimed at promoting the brand's Face & Body offering, ASOS invited the TikTok community to showcase their 'alter ego' through spooky make-up looks. #ASOSAlterEgo achieved over 839 million video views in the UK alone, with 283,000 creators taking part.

Earlier this year, Co-op became the first UK grocer to launch a TikTok Branded Hashtag Challenge with #CleanitScrunchitCoopit. It came after the retailer revealed the roll-out of Europe’s most extensive in-store recycling scheme for soft plastic, plastic bags and product wrapping. The #CleanitScrunchitCoopit challenge has since received a huge 4.7 billion views.

Finally on brands thinking like creators, internationally-renowned talent agency Storm Management and global cosmetics brand Rimmel London teamed up with TikTok for a UK-wide campaign to find the next undiscovered fashion and beauty creator with #DiscoverMe. The campaign invited creators to participate in a range of Hashtag Challenges, showing their unique talent and creative flair against different lifestyle themes with an exclusive Rimmel London Branded Effect. Entrants were in with a chance to join Storm Management’s digital division ‘Storm Vision’, while also securing a 12-month contract to work with Rimmel London. The #DiscoverMe hashtag has received 457.2 million views so far.

DIARY daily news from diarydirectory.com

Send me the free DIARY daily of industry updates
TikTok reveals its Year on TikTok 2021
CONTACTS

TikTok in 'Brands'

26.9M
@tiktok
141.4K
@tiktok_uk
26.1M
tiktokukofficial
DIARY daily news from diarydirectory.com

Send me the free DIARY daily of industry updates


TRY US

The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.

Get in touch to discover how DIARY directory membership would benefit you.  

 

 

 

ENGAGE WITH US

Send News & Updates

Submit An Industry Event

Post A Vacancy

Editorial Requests

PR Requests

Be Included

Your Suggestions

Advertising

About DIARY Directory

Our Industry Partners

CONTACT US

info@diaryd.com

London, UK

View Team


© DIARY DIRECTORY 2025
TERMS & CONDITIONS | PRIVACY POLICY
WEBSITE DEVELOPED BY BRANDO MEDIA
CONTACT US

ENGAGE WITH US

Send News & Updates

Submit An Industry Event

Post A Vacancy

Editorial Requests

PR Requests

Be Included

Your Suggestions

Advertising

About DIARY Directory

Our Industry Partners

© DIARY DIRECTORY 2025
TERMS & CONDITIONS | PRIVACY POLICY
WEBSITE DEVELOPED BY BRANDO MEDIA