Date Posted: Thursday 1st May 2025
Fashion, beauty and business news platform WWD has unveiled the top 5 consumer behaviours to watch in 2025, and beyond.
In an episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behaviour trends happening now.
The trends include:
- Ownership is optional: Today’s shoppers see fashion as something to access, not necessarily own.
- AI is the new stylist: Smart, seamless and personalised experiences anticipate customer needs.
- Loyalty is owned in the scroll, not just the store: TikTok (and Meta and YouTube) is the new storefront. If your brand can’t tell a compelling story in 10 seconds or less, you’re invisible.
- Consumers are shifting from moments to movements and expect brands to show up with purpose.
- Digital belonging is the new flagship experience: Stop chasing channels and start building connections.
For more information, visit wwd.com.