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FASHION

Wrangler launches sustainable denim collection

Date Posted: Thursday 13th June 2019

Wrangler launches sustainable collection Indigood

Wrangler has announced the launch of the first ever foam dyed denim as part of its Icons AW19 Collection. Indigood is Wrangler's response to climate change and a global focus on water and energy conservation with this new, cutting-edge technology for the most sustainable way for dyeing denim. Wrangler is working with denim mills in Asia and North America to bring this technology to a larger scale. Indigood's highlights:

  • 100% reduction in wastewater, a new innovative foam-dyeing process that uses no water
  • More than 60% less energy than conventional denim dyeing
  • More than 60% waste reduction

The Indigood collection is now available from wrangler.co.uk, starting from £80.


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