Dickies, the world’s leading workwear brand, has announced it's opening a new store located at Carnaby Street, in the heart of London’s busiest shopping area. The new store will open on 1 October 2022 and will feature the brand’s full work-inspired assortment in a space that honors the brand’s 100-year workwear heritage.

The new store will present product collections that span apparel and accessories for both men and women. Seasonal collections inspired by the brand's roots will inject newness as well as Dickies Icons, an assortment of the brand's most iconic styles including the 874 work pant, Eisenhower Jacket, Work Shirt, Coverall and Bib Overall.

Dickies recently launched the second installment of its Made in Dickies campaign: Generations, shining the spotlight on its maker community and demonstrating different types of work and skills passed on through generations. The campaign marks continued celebrations of the brand's centenary year. For 100 years and multiple generations, Dickies connection to work culture and community through self-expression continuously celebrates those who shape their own paths.